(Stat courtesy of the Seattle Times)
Nielsen recently reported that there was an average of 233 million hours spent on Facebook in the month of April. 233 Million HOURS! Let me repeat that.. Americans are spending 233 million hours a month on Facebook. That is unbelieveable.
I would like to think that the majority of the time spent on Facebook is productive and not a MASSIVE time suck but that is not what is important. The important thing to take away from this Nielsen Online study is that the online communication platform is still growing. There is a massive shift happening in how people communicate. Whether you like it or not…
People are moving online to share ideas, thoughts, opinions, and their lives.
What does this mean to the business owner? Your customers are experiencing a new way to communicate. They can now connect to individuals through their daily lives! Get your sales people on Facebook. Teach them how to interact with people in the REAL sense of true interaction. This is not a hard sell environment… this is a relationship based environment.
Create relationships and win… and maybe… you will find that 233 million hours spent on Facebook can actually drive leads to your door.
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What is a few million or so hours among friends?
This is the exact reason that when it came time to choose between a stand alone application or a Facebook application, we chose to do a Facebook app first!
I will be happy with just a few hundred thousand of those hours…
The more time I spend on Facebook and the more people I am beginning to connect with from the business world on Facebook…the more I am really starting to see this play out. Over the past few months I have had clients, potential clients, and networking partners send me Facebook messages instead of calling or emailing. It really is starting to become THE online communication platform of choice for even the business world. I have always said the best part for me about Facebook is seeing it come from just college students to where it is today…truly transforming the way we communicate.
I completely agree Facebook is a great opportunity for both personal and professional communication. I find the hours surprisingly low though considering how many users they have (The article said 70Million in the US) that rounds out to 3.5 hours per user per month. I wonder what the "time on site" distribution is.