What do all marketers strive for when creating a campaign? Is it a creative ad? Of course.
Is it a funny jingle? Sometimes.
Is it a memorable moment? They try. 
We (marketers) live and breathe for the opportunity to create a campaign that will move people. It is moving the consumer to action through an emotional drive that drags us out of bed in the morning. We strive to reach that point of peaking human desire.
Meeting with clients and potential clients today I was moved by their desire and pure drive for their companies to succeed. They were thrilled with the concept of creating a campaign that drove the base of human emotion.. something that thrilled to the point of action… something that told a story.
Tools like Facebook and Twitter in the world of Social media bring a new platform that encourages the pursuit of that emotional campaign. In all honesty it IS THE PLATFORM to create this thrill.
There is no other medium on earth that allows for the human connection quite like social media. You can drive evangelists of your product to bring others to your door in a fraction of a second.You can encourage individuals all over the world to communicate and help… make.. your service or product better.
How are you encouraging communication between current and potential clients? Isn’t it about time to start?
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Hey Kyle
This is a thought-provoking post and I'm wondering if you can point to any examples of companies doing great social media campaigns along these lines? I can be a little jaded and so when I read stuff about creating thrills and the like in marketing, I tend to substitute the word 'hype' for 'thrill.' I know from reading your blog that you are big on treating people like humans first, buyers second – so I'm wondering what your thoughts are on how companies can balance the desire to create a 'thrill' with social media, and still be authentic – which is necessary for long term social media success.
[...] The Basics of Human Desire in Marketing (kylelacy.com) About The AuthorCarol Hansen, a Twitter specialist focusing on building and monetizing your network. You can connect with Carol on Twitter or Facebook and follow her latest projects, blog posts and cool tips on building and monetizing your Twitter following. [...]
[...] A story is something that creates a safe haven for an individual. You are building a message that should be involved in the story of your customer’s life. It should (and must be) the connection that brings in additional customer and evangelists for your brand. [...]
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