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5/02 2010

Social Media: The Haven for New Ideas

Ali is a 2009 graduate of Hanover College. She works at an Indianapolis SEO company, Slingshot SEO, Inc., where she integrates the importance of SEO and social media in the blogosphere. She is an avid Tweeter and blogger. Ali is an upbeat person who loves working and communicating (in any form!) with everyone.

As I caught up with my daily blog feeds this week, I stumbled across a very interesting blog post by Copyblogger’s Jonathan Morrow entitled “The Alexander Graham Bell Guide to Changing the World.” Turns out, this post (and a swift kick to my backside to keep up with blogging) helped to sort through the mess in my brain and I was finally snapped out of my case of writer’s block. Halleluiah! So what DOES Alexander Graham Bell have to do with changing the internet marketing world?

Of course we all know that Bell changed the world with his invention of the telephone. Right? Actually, it’s safe to say that we were lied to as elementary school students (GASP!). Yep, according to the research, two men created the first two models of the telephone BEFORE Bell. Who knew?!  More importantly, how did Bell jump ahead of these fellow inventors and gain the credibility for the telephone?

Bell was a smart cookie. Instead of hording his communicating device idea in his bedroom, he spent years fighting to get his idea out in the world. He fought for the right to get HIS idea patented. Through his journey of changing the way people communicated, it was evident that Bell understood the most important aspect of getting information to the people. Morrow explains, “He [Bell] understood that what matters isn’t who thinks of an idea first. It’s not even who takes action first. It’s who spreads the idea the farthest.” Smart, huh?

This phenomenon is still alive today, possibly more than ever. We ALL have ideas upon ideas upon ideas (IDEAS, get the drift?) that we would love to ONE day share with the world…and then someone else finally DOES and then “my idea” becomes “his/her idea” and then you are back to square one. Is this you? I know I am definitely an idea pack rat (as Morrow describes). I’m sure I’m not alone.

So, what now? GET THAT INFORMATION OUT THERE! If you take the time to come up with a new, brilliant idea, why wouldn’t you want to share it? Fight like Bell did and your passion behind your ideas will be revealed and people will notice. Be that person who shares information and ideas with the rest of the world. Heck, isn’t that what the internet is for anyway?

My hope is that you see that I’m not saying that you need to create immensely creative and amazing inventions or come up with the ‘next big trend’ (although, face it, that’d be pretty sweet), but the internet allows us to take information that we learn from others and add our own understanding and thoughts (of course giving credit where credit is due!). We all have thoughts, right? Well, use social media to get those thoughts out instead of becoming an idea pack rat!

As writers in the internet-driven world, we know there is more of a focus on getting the information OUT to the masses, rather than being the first one to do so. This directly relates to Bell’s advice—spread it the FARTHEST. How do we do this? Social media. We tweet, post, blog, Flick new information 24-7. The new age of information and idea exchange is at our fingertips, only a keystroke away, how much more cliché can I get?

Have a case of writer’s block? Winter blues got you down? Dig through those ideas you have packed away and start typing. Fight for your ideas and be the passionate one who gets the word out, just as Alexander Graham Bell did, and who knows where you’ll end up!

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