(Thanks to Jay Baer for the heads up on this campaign)
Ever been stuck deciding whether or not to purchase that top or those jeans?
Diesel, quasi-fashion forward apparel company, may have solved this conundrum or freaked people out.
Recently Diesel decide that the best way to reach its audience through Facebook is to install cameras in its dressing rooms. Don’t worry its not as bad as it sounds. Oh wait… maybe it is… I haven’t really decided yet.
Diesel boutiques in Spain have installed the Diesel Cam, where shoppers try on clothes and can then instantly take and upload photos to Facebook. After the upload… their friend can give feeback as to whether or not they should buy those items. I’m still grasping this concept (minus the thought of cameras in a dressing room) and trying to form an opinion. On one side I think its a great way for Diesel to promote their brand and connect with customers. On the other hand I think it is fairly odd that we have to connect ALL THE TIME… even from a dressing room. If we’re not checking-in then we’re tweeting or updating our status. Diesel has obviously hit the nail right on the head with the Diesel Cam. Yet, it dares to raise the question of… will it work?
There are the obvious answers to this question…it supports interaction, it creates a relationship between the cunsomer and the brand, it raises brand awareness, social curation….yada yada. The real answer is unknown. Why will it work? Is it because we are afraid of making a decision without the imput of our friends? If we’re not current with our goingabouts we will lose followers? Have we created our identities through a Facebook profile?
Smartphones have made it possible to activate any social media channel at any time. Now with the example of the Diesel Cam we can even instantly gain friends opinions about our potential purchases. How many connections do you have? How many of these connections do you even know or care about? It’s one thing to value your friends opinions but how meaningful is the opionion of your Facebook friends? Will you buy a pair of jeans as long as someone comments that they look good?
On the one hand, I think this is a fantastic idea. People who have never thought of buying Diesel's clothes (or who couldn't afford them) will go in, try something on, post to their FB accounts and possibly mention Diesel.
On the other hand, I really don't want to see pictures in my news feed of my friends (and family) in various states of undress in the Diesel dressing room.
Makes me curious how many folks already do this with the camera in their phone?
Do you think these jeans make me look fat?
I love this idea. I do it. It's totally natural and I'm sure many many people have already shot pics of themselves and just sent them MMS or via a social network already.
I spent an hour at DSW early on in my twitter life- trying on shoes and uploading pics, asking my followers to vote on their favorite. Everyone was very helpful, it seemed totally normal and it was fun to share what I was doing visually -which as you know is one of the main things I value in our social web.
One thing to note that I personally gained by doing that was I got to know the individual tastes of those who responded (I was even surprised at the # of guys who got in on the voting). I should note this: I did not realize this "rule" so I was pretty flagrant – DSW does not allow customers to take pictures in their store. When an employee noticed my posing at the big mirrors, I was finally asked to "please stop."
I wonder if TODAY, now that more people on "the other side" understand the social shopping impact we have on each other, if they would have welcomed me shooting in their store and tweeting about their fabulous shoes.
What do you think?
And, yes…I ended purchasing 5 out of the 6 pairs up for voting anyway…they were all too cute and their prices were excellent.
Sidenote: 2 years later, I'm still doing it, with a bigger audience. This sort of thing is not going to stop right?
I spent an hour yesterday at Whole Earth Provisions, snapping iPhone shots all over the store (while my son/hubby were Bday gift card shopping) of some of the unique products, book titles, et al that caught my eye which I planned to post later today/this week. While I obviously shooting things all over the store, I wondered if an employee was eventually going to stop me. I understand (in old school thinking) why they stop you (merchandising secrets, price protection blah blah), but we all know that when I do a post, I will be "responsible" – including store name, links, talking about their awesomeness and invariably leading someone there, etc. Now..if my experience was negative, I would be doing the same thing in reverse right?
I think retail stores should enable us more, have picture contests, encourage "posing" with merchandise, etc. (basically just encourage what we all think is naturally "sharing" as a human on the very socially connected interwebz)
@zaneology
[...] Diesel Installs Cameras in Dressing Rooms for Facebook Posting | Kyle Lacy, Social Media – Ind… [...]
It's so easy to take a picture with your smart phone and upload it to a social network, and all I see with this idea is the potential for abuse. I'm sure that the Diesel folks aren't the most technically savvy, which is going to leave these networks open for abuse and hacking.
I love this idea. I do it. It's totally natural and I'm sure many many people have already shot pics of themselves and just sent them MMS or via a social network already.
I spent an hour at DSW early on in my twitter life- trying on shoes and uploading pics, asking my followers to vote on their favorite. Everyone was very helpful, it seemed totally normal and it was fun to share what I was doing visually -which as you know is one of the main things I value in our social web.
One thing to note that I personally gained by doing that was I got to know the individual tastes of those who responded (I was even surprised at the # of guys who got in on the voting). I should note this: I did not realize this "rule" so I was pretty flagrant – DSW does not allow customers to take pictures in their store. When an employee noticed my posing at the big mirrors, I was finally asked to "please stop."
I wonder if TODAY, now that more people on "the other side" understand the social shopping impact we have on each other, if they would have welcomed me shooting in their store and tweeting about their fabulous shoes.
What do you think?
And, yes…I ended purchasing 5 out of the 6 pairs up for voting anyway…they were all too cute and their prices were excellent.
Sidenote: 2 years later, I'm still doing it, with a bigger audience. This sort of thing is not going to stop right?
I spent an hour yesterday at Whole Earth Provisions, snapping iPhone shots all over the store (while my son/hubby were Bday gift card shopping) of some of the unique products, book titles, et al that caught my eye which I planned to post later today/this week. While I obviously shooting things all over the store, I wondered if an employee was eventually going to stop me. I understand (in old school thinking) why they stop you (merchandising secrets, price protection blah blah), but we all know that when I do a post, I will be "responsible" – including store name, links, talking about their awesomeness and invariably leading someone there, etc. Now..if my experience was negative, I would be doing the same thing in reverse right?
I think retail stores should enable us more, have picture contests, encourage "posing" with merchandise, etc. (basically just encourage what we all think is naturally "sharing" as a human on the very socially connected interwebz)
@zaneology
http://www.agente-k.com/actualidad/5pockets-de-di...
Houston, TX – The Houston Texans signed Andre Johnson to a two-year obligation development on Thursday, a see to that, according to the Houston List, makes him the highest paid encyclopedic receiver in the NFL.
Johnson, 29, led the NFL in receiving yards the last two seasons and had five years and $35 million unconsumed on his existing contract.
The List reported the extension to be advantage $38.5 million, including $13 million guaranteed. On commonplace, Johnson will now turn $10.5 million per year all through the next seven seasons, not including display incentives.
“I on all occasions said I wanted to act after single band, and to be gifted to play recompense the Houston Texans as a remedy for my healthy trade is a tremendous honor,” Johnson said. “I usually said I wanted to be business of something festive, and I knew that coming to a altered organism, things were wealthy to be a baby jagged in the origin, and with it I feel like things are attractive that wheel after us.”
The University of Miami-Florida issue has burnt- his whole seven-year pursuit in Houston after the Texans selected him with the third blanket pick in the 2003 NFL Draft.
Johnson has recorded back-to-back 1,500-yard receiving seasons, including a 101-catch, 1,569-yard operations last year. He also scored nine touchdowns in 2009 to up his career mount up to to 42 TDs in 102 games.
“After the mould two years, no person has played to the level that this girlish valet has as protracted that I’ve been round, other than the same other bloke,” said head omnibus Gary Kubiak. “What he’s been doing has been special, and there’s a collection more to come. So, that’s prospering to be exciting.”
He has caught 587 passes for the benefit of 7,948 yards in excess of the indubitably of his profession, just two of the numerous confederate records he owns.