There is no denying that the relationship between customers and business have changed due to the evolution of social media.. This evolution has created a new customer to business relationship. Customers aren’t only seeking interactions they are expecting it. However exciting this is, it’s difficult for a business to produce consistent communication and spread consistent themes. This in part is due to the overwhelmingly amount of social media channels. Hootsuite, a social media dashboard, has taken notice and is ready to help.
Hootsuite has recently added new tools for businesses to better serve their customers. These tools help businesses to offer assistance, provide information relevant to its audience and socially manage campaigns.
Are you looking to find out who in your network is most influential? Hootsuite allows you to filter columns by influence score. This will show which followers are ideal for campaign candidates or are a response priority. Essentially, you can learn which followers are most beneficial to maintain for your business reach.
Are you struggling with message overload? You can focus your columns by keywords. Simply type in words that center on what’s most relevant to you and remove all the unnecessary clutter. This tool is helpful when looking to track a topic or look for prospective clients. Wanting to get to know your audience better? Hootsuite offers an “insights” tab where you get access to your contact’s social profile links, images occupations and titles all in one view.
Now let’s say your problem is tech support. Well, don’t worry anymore. Your customer service conundrums are the least of your worries with the help of Zendesk, a help desk app.
Hootsuite also offers Team Collaboration tools that help users add extensive networks. This allows you to manage you network by showing your contacts on each network while allowing you to add more on one view. If your interested in this click the Owl, go to settings, then My Organizations.
Hootsuite aims to help businesses get their messages heard, monitor conversations and track results. Now, they are offering paid plans that grant premium users access to extra features. However, users in general still have access to 95% of all Hootsuite features. The paid plans are yet to be releases but will offer unlimited social networks, unlimited RSS feeds, advanced analytics and reports and also expedited support.
So what's the difference between the new Hootsuite vs old Hoosuite? I can click on a users name that RT'd or replied to me and see how many followers & RTs they have, which could pretty much correlate to their relevance on twitter. I don't need a Klout score to tell me that. I can search twitter for keywords. Just wondering as an avid Hootsuite user…
The new Hootsuite has a ton of capabilities when it comes to assigning different people tasks and a more intense analytics package. I wouldn't be surprised if they release a corporate / pro version in the next couple of months.