Seth Godin has another great blog on gimmicks. I didn’t pull much from the actual blog pertaining to gimmicks but he had a great thought at the end:
As you sit down to consider ways to be more remarkable, the challenge is to be worth talking about… at the same time you are adding value for the person who’s talking about you.
I encourage all members in Smaller Indiana to invent your “gimmick” for Smaller Indiana. Does it add value when you are virally spreading? What will it take to create a Smaller Indiana that is worth spreading like an epidemic from city to city? Are we already there?
I will leave you with this:
I was playing Oregon Trail on Facebook and well, I died from a virus (my body was probably eaten by a pack of ravenous wolves but that is beside the point). It made me chuckle and ponder on how a virus spreads and infects.
And much like a small pox outbreak on Oregon Trail, Smaller Indiana is turning into a virus.
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You mean Smaller Indiana is going to kill us all?
For really, I think you are making a great point. I think it’s important to stand for something real. Really accentuate the traits about yourself that you’re passionate about and come natural to you. From where I’m standing, that’s the key to virality.
Kyle – You have set some thoughts in motion. It is a fine line between gimmick and value. The client must see the value or the gimmick is lost. Today’s savvy client can spot a gimmick at first glance and you have lost them. Off to blog on SI…….
Smallerindiana is blowin up right now. Did anyone notice that it went over 4000 members today??? That’s pretty incredible.