Marie Claire Screws Healthy Living Bloggers

With the agreement to write a nationally published article regarding six “healthy living” bloggers, a freelance writer from Marie Claire instead spurred an onset of criticism and social media backlash. The social media disaster in this scenario is an article titled, The Hunger Diaries, which has depicted the six bloggers in a negative light. To the best of their knowledge the writer, Katie Drummond, was to be writing a feature type story on how these blogs have come to be successful. These six blogs are extremely successful with a huge following of hundreds of thousands visiting each month. However, the article is less than flattering; it’s actually quite mean. Much of the provided content is taken out of context and it’s story angle is not on the success these blogs have had or the positive impact they’ve had on subscribers. In fact the article is suggesting that these bloggers have eating disorders and even worse, putting its readers in danger.

The six women in question are: Kath Younger ( katheats.com), Tina Haupert (carrotsncake.com), Meghann Anderson (graduatemeghann.com), Caitlin Boyle (healthytippingpoint.com), and Heather Pare (hangrypants.com). The sixth founder, Jenna Weber, writes at eatliverun.com. They all write health and fitness blogs and have been contacted by national food and wellness corporations. Some of which include: Stonyfield and Quaker Oats. Needless to say the blogs attract big corporations for a reason and with followings this big their impact is undeniable. These blogs are without a doubt a success story. a story that readers would be interested in knowing more about. If Marie Claire had chosen to write about them in the correct context then they wouldn’t be facing a social media PR crisis. Unfortunately (for Marie Claire), the social media world has been discussing this story and it is in fact, bad press.

Since the article’s release this past weekend fans of the blogs have been in an uproar. Maria Claire received hundreds of thousands of emails and comments. Twitter, Facebook, the blogosphere are all in a state of surprise. Why would a reputable magazine go as low as to write and publish an article that is undoubtedly bias and undoubtedly false? These six women or referred to in the magazine as “the Big Six” are woman who were mislead and ultimately put to shame publicly, without cause. Marie Claire did issue an apology on their Facebook page, which has done nothing to subdue the outrage among angry fans. The women who’s brands have been accused of wrongdoing have said nothing. They haven’t stooped down to Marie Claire editing choices and blatant false accusations. Apparently, there is lack of credible worthy magazine w material to publish and they’ve resorted to distorting the truth. As I’m sure these healthy, successful women can see, their fans are going nowhere. As for Marie Claire, their fans are quickly jumping of bandwagon as a result of such an unjust article.

Who really knows the truth? What we all perceive to be true is a matter of opinion. In a situation like this it is clear that these women were deceived but for a better cause…that’s yet to be seen. Marie Claire has come across as a bully with these women and their following as targets.

Being Very Good at What Used to Work

I was reading through a post by Valerie Maltoni at Conversation Agent called The World has Changed, Everyone is Empowered. The post is excellent and is a synopsis on the book Empowered by Josh Bernoff and Ted Schaler. Valerie talks about the importance of helping the shift in innovation (within companies) by executing with authority.

My mentor used to say that it is tempting to become very good at what used to work in organizations.

This thought completely blew me away when I read it a couple  months ago. This is spot on. When it comes to orchestrating change within an organization, whether external or internal communcation, it is important to train yourself to look outside the box. I’m not using the age old analogy of a “box” to push you into a daydream… however… it is important to remember that you have to shift outside of two boxes…. the box within your head and the box within the organization.

Innovative thinking starts within your own mind. You have to change the way you work… change what you read… and know what is starting to work better than what is currently… working…

or not working.

The Right Way to Market Yourself on Twitter: Part 2

Viral.  Almost anyplace you see that word it conjures up images of bad things.  Viral at the doctor’s office is never good news, nor is it welcomed on your computer.  The one place it has the connotation of being a good thing is in the realm of social media.  (Note: It can still be bad in social media if the viral story reflects negatively upon you or your organization.)

There are lots of benefits of social media vs. traditional communication, and they include 1 to 1 conversation, listening, etc.  But perhaps the greatest is the ability to spread the word about something very quickly one Twitter user at a time.  I recently had this experience and I can give you some hard numbers to support it.

Kyle was kind enough to ask me to write a post on the right way to market on Twitter which was regarding a conversation we had on a positive experience I had on Twitter.  I was pretty excited about it and Tweeted to my followers to come check out my blog post.  I have a bit.ly integration with CoTweet, so I am able to track how many times somebody has clicked on my link.  As you can see below, I tapped out at 49.

As my following is relatively small at 200, I was pretty pleased with that number.  But I was curious to see how often it had been clicked on based on Kyle’s reach.  When I clicked on the aggregate bit.ly numbers I got quite a different number.

Holy Canoli!  I had found out that the article had been clicked on 436 times.  Furthermore, it had been Tweeted or ReTweeted a total of 99 times and the reach was all over the globe.

Over 15 countries have seen this Tweet!  And at this point in time, the true power and possibilities of Social Media start to become a reality.

So what have I learned?

1. Influence the Influencers- If you want to get a message to the masses; you need to network with key influencers.  Note their number of followers, Klout score, and plan accordingly.  Here is a great article on how to get the attention of influencers.
2. Track your stats- There is no better way of seeing if your links are of value, than to see if anybody is clicking on them.  Find the total clicks, tweets, shares, comments, etc.
3. Activity Breeds Activity- I had some conversations with Kat @goheadband and she shared that she had an excellent day in sales the day this article was released.  It only stands to reason with the amount of people who read about her success, but I like to validate the hypothesis with real data.

Incidentally, my Klout received a bump during this process as well.  It sure is nice when everybody wins.

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Todays guest post was written by Brian Richardson has 19 years of sales and management experience and is a sales trainer at ExactTarget.  Follow him at B__Richardson (that is two underscores) and check out his Twitter bio for hobbies and interests.

Google Apps Hits 30 Million Employees

http://techcrunch.com/2010/09/20/google-apps-now-used-by-30-million-employees/

5 Tips to Connecting With The Boomer Social Boom

Randy Clark is the Director of Communications at TKO Graphix, where he blogs for TKO Graphix Brandwire. Prior to TKO, he spent 13 years with Unique Home Solutions as Marketing Director and VP of Operations. He is an avid flower gardener, beer geek, and he fronts a rock & Roll band on the weekends. And yes, he is a Boomer.

I am a Boomer. I was born between 1946 and 1964, and I have Twitter, Facebook, MySpace, and You Tube accounts. According to USA Today, Facebook has 16.5 million users, 55 or older, while MySpace has 6.9 million users. Sarah Perez of ReadWriteWeb, states, “More than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What’s more, the percentage of those participating is on the rise.”

So why is this important to social marketers? AARP Global Network claims, “Boomers should be just as desirable to marketers as millennial and gen-xers in the coming years.” AARP quoted Lee Rainie, director of the Pew Internet & American Life Project, “Boomers are the mainstream of the country now, when you attract a mainstream audience, you’re going to attract a lot more commercial interests. Boomers validate that this is a big market, and that this is a place where commercial interests can make money.” Since Boomers are increasing their involvement in social networking, it is important to consider how to connect with them. We are here, but we may not hear. You… may… have… to… speak… slower… and LOUDER!

Five Tips On How To Connect With Boomers

Keep it simple. If you want to engage Boomers, make it easy. Remember we hadn’t seen a computer until we were older than most of you are now! If we have to jump through too many hoops, we might become frustrated and give up.

Explain boundaries. Imagine George Carlin or Richard Prior on your Facebook account. Upon receiving a Facebook friend request from his father, Will Smith (not the actor) explained to his father what was not acceptable (PCWorld.com). “Politics, sex, jokes, things you find funny but offend me, comments about family members, any combination of the aforementioned items, and pretty much every email you’ve ever sent me.”

Grammar does matter. We have watched the language devolve, u no? Understandably, many Boomers think the rules have been thrown out the window. Take the time to explain that poor grammar, misspelling, and bad writing do influence readers on social networks. It is not okay to call it “the ‘puter.”

Teach us social network netiquette. Sometimes we are so excited when we learn how to do something, we overlook what is next. Should I have mentioned them in the RT? Oh, was I supposed to thank someone for friending me? These simple netiquette cues need to be explained to Boomers.

Speak our language. Boomers may not keep up with the latest and greatest APPadohickie. We are more excited just to be in the game! If we stare at you with a glazed, distant look, be patient and explain it to us.

According to Wikipedia, “Baby Boomers control over 80% of personal financial assets and more than 50% of discretionary spending power. They are responsible for more than half of all consumer spending, buy 77% of all prescription drugs, 61% of OTC medication, and spend $500 million on vacations per year and 80% of all leisure travel.”([24])

When creating your next social media plan, do not overlook the Boomer market segment. Do a little research and find out where the Boomers hang in your neighborhood. Sites catering to boomers, such as www.eons.com, with over 800,000 members, continue to grow.
And remember, like they always say… what was it they say? There was something I wanted to share…now what was it? It was just on the tip of my tongue. Oh well…make yourself a great day! Peace.

You Can’t Afford Not to Afford PR

BohlsenPR is, at its core, a traditional PR firm. Collectively, we’ve got more than a hundred years of experience among us. Some of us are even—gasp!— in our 40s. So when we talk about PR, a lot of “I remember when” and “It’s just amazing how” conversations take place. (Some of us remember copying, folding and stuffing press releases to mail them bulk rate from the post office.)

Some of us might be near-dinosaurs, but at BohlsenPR, we practice the philosophy that social media is more about sociology and psychology than technology. We need to understand what makes our clients and their audience(s) tick so we can create and conduct integrated communication plans.

Rarely do we tell clients that social media is not for them, but sometimes we do. Never do we tell clients that social media is the only way to success; we might as well put them in a chaise lounge and ask, “How do you feel?” Even though they may say, “But everyone is doing social media!” or “We don’t have the resources to do it,” we don’t always respond with a nod and an empathetic “We understand.” We tell it like it is.

More and more, we’re finding that so much of our success with traditional media outreach plays into the success of a social media campaign, and vice versa. And you don’t need expensive tools anymore. Today, you can’t afford not to afford PR.

Consider the following:

• In “the old days,” we might have suggested a Video News Release (VNR) to a client. Now, anything video-related can be cross-collateralized over traditional and social media. You can spread a message in any video quality among a gazillion broadcast possibilities and, at the same time, across many social media networks. Cost savings—check.

• Sometimes we’d recommend a client maximize the VNR by also investing in a Satellite Media Tour. No need for this anymore. All that’s needed now is YouTube, Vimeo, and some links to here, there and everywhere. Cost savings—check.

• You say subscriptions are down at local newspapers and you’re not sure who reads them anymore? No problem—go ahead and foster the story, and then post the link on Twitter and Facebook. Reaching your audience—priceless.

We always ask ourselves these same basic questions of our clients:
What kind of grassroots connectedness can we help create with a social media presence?
How can we influence their audience through a social media presence?
Do they have a slogan, concept or identity that has a high retention and repeatability factor?
What kind of tools do they have available or are willing to invest in to cross-collateralize across both traditional and social media platforms?
Can they afford to delve into social media?

Or rather, can they afford not to afford PR?

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Today’s guest post was written by President and Founder of BohlsenPR, Vicki Bohlsen

57 Channels and There is Nothing On. What is On in Your World?

By: Ike Eicher

Some of you reading this probably don’t remember this Bruce Springsteen hit or how 57 channels seems so “pre-U-verse” when this was released in 1992.

“Well now home entertainment was my baby’s wish

So I hopped into town for a satellite dish

I tied it to the top of my Japanese car

I came home and I pointed it out into the stars

A message came back from the great beyond

There’s fifty-seven channels and nothin’ on”

So almost 20 years later we have every kind of multi-media, social media, mobile media, blank-blank media to keep our shortening attention spans occupied. But to a certain extent, is there really nothin’ on?

In some cases I do feel that this sensory overload has warped our sense of time. We want instant gratification and short message spurts to communicate our wants or needs. We rarely watch “live” TV and the thought of having to actually wait for our online streams to load and play is crazy. And we want to take this all with us, all the time. So we have mobile devices now that are essentially super computers in our pocket.

I am guilty with all of the above, but it does make me think. From a communications standpoint is this bad? How has this changed how we deliver our message, brand promise, and call to action?

And that is where I find peace. All of these tools are simply new channels in our arsenal. And all the old rules apply. Know your brand and what it promises, know your audience and what they want and need, and don’t put all your eggs in one basket.

The other big message here is that in the past, for the most part, we had to only deliver a message. Now we can engage our customers, create a two-way street, and even remedy a problem… right now. The power of instant gratification goes both ways. If the customer tweets a bad experience and you are there immediately to fix it, everyone wins. No calling a 1-800 number, no filtering through an FAQ section of a website, and certainly no sending in the UPC code in a self-addressed mailer. So when the customer feels supported on their channel and we are listening and then reacting, what a brand champion we have created.

So, I’d change the Boss’s classic to 570 channels and yes, there is somethin’ on, let’s just hope we are sending a signal.

What’s on in your world?

To Outsource or Not Outsource? That is the Question

When you’re running your own business from home, how do you know when it’s time to begin outsourcing, if ever? When you get more work than you can handle, when you’re spending all your time doing menial jobs and not enough doing those you’re really skilled at, or when you’ve just had enough of working seven days a week.

The reason will be different for each person. For me, the change in how I operate my business have generally come about as a result of a situation that arises where I have to think outside the square to overcome it, and for me outsourcing was the result of one of those situations.

I had heard about the various methods of outsourcing for many years before I actually put it into practice. I had explored the possible avenues but really wasn’t keen on handing over any aspect of my day to day business activities to anyone, especially a complete stranger. Being the control freak that I am… I of course didn’t think anyone could do a better job than I.

But, a situation occurred this year that left me with no choice. On one of my food websites, a site with over 3000 pages of content of which 2000 have images, the sponsoring website who allowed me to use their images in exchange for advertising and promotion, had a change of heart and said that if I didn’t pay a licensing fee for the 2000+ images on the site Iíd have to replace them and they gave me three months to do it.

At the same time, I was also working on relaunching the site under a new brand name and new focus and also working with two clients to launch their websites. Overall, I was already working 16 hour days seven days a week. Unless I didnít sleep, there was absolutely no way I could source, resize and optimise over 2000 images in three months and replace the ones on the site with them, I needed help.

Although I knew of some outsourcing websites, I did some asking around with colleagues and friends as to which ones they’d heard of or used. With the results of my research, I chose a site and posted my first job. Within minutes I had applications for the position, and after sifting through I actually found not one, but 4 people whose skills I could see I could use straight away, so I decided to give them all a trial task to see how they performed.

Being the control freak that I am and having the almost ridiculous expectations I have of others based on my own work ethic, I knew I had to go about this in a way that wouldnít scare the bejesus out of my possible new contractors, so I employed my teaching ethos instead and this is how I briefed and have continued to brief my now incredibly loyal, trustworthy and efficient team of outsourced contractors.

• I broke all the work I had to get done into individual tasks that once put together was a job spec in itself.
• For each task I created a basic written guideline but then also recorded a screen capture Camtastia video showing my contractor EXACTLY how and what I wanted them to do. I also recorded and uploaded the video in actually recording dimensions (I didnít resize it for the web or use zoom and pan key frames). The reason I did this was twofold:

It’s much easier for the viewers to see exactly what youíre doing so therefore no room for misunderstanding and mistakes and,

There’s virtually no editing required of the video. Because youíve selected to produce the video in recording dimensions, there are no automatic key frames added and it’s just a matter of clicking produce and saving the file. This saved me enormous amounts of time and I could literally record and produce an instruction video in a matter of minutes.

• I then uploaded the video to my website and sent the written instructions along with the video link to the contractor.
• They would then review the video and do just one hour of work and send me back what theyíd done. I would review and make sure they understood my brief and visual instructions, then give them the go ahead to continue the task.
• Once they’d mastered that part of the project, I do the same for the next piece of it.

The number of tasks I outlined would depend on the complexity of the projects I needed doing. But regardless of that, all my contractors have delivered outstanding accurate work in record time and I estimate in the 10 weeks or so I have been using them, they have done what I couldnít have achieved in six months.

Since I started using contractors however I have also refined my job posting method, based on some advice form a mastermind colleague and it has proven very successful.

When I post a job, I make it extremely detailed, outlining exactly what tasks will be required, what skills the applicant will need to have and because all the work I get outsourced is computer and internet based, what software they would need to have to do the work.

I will often give them a sample of what I need done and ask them to supply the completed sample with their application, along with a code I put in the brief that they have to quote. This serves two purposes:

• If I receive an application without the completed task or quoted code, I know that the applicant has not read my job description and therefore their application is auto generated based on keyword criteria they’ve set up from their end and
• If they didn’t follow these instructions in the job brief, chances are they won’t follow subsequent instructions when hired. It’s a good way to sort the wheat from the chaff.

I always set a deadline for applications to be submitted and donít contact any applicants until the deadline has passed. Then I sort through each applicant and read their profiles and select the ones I want to interview.

Interview is always a verbal chat via Skype. Why is this important? Many of the applicants on these outsourcing websites may not be from native English speaking countries, and although say they can speak and understand English, many cannot. If they cannot understand your instructions, the room for error in work and thus wasted time and money is high. I learned this the hard way and so requesting a voice chat via Skype will also sort wheat from chaff because those that cannot speak English well will shy away from this type of interview.

One I’ve interviewed them and decided to give them a try, I then set up the trial where they have to complete 1 hour of the task (I pay them for this) and from there I can see whether theyíre going to be able to do what I need doing.

So far, I’ve only had two out of eight contractors who didn’t work out and they were two of the first I engaged. I’ve learnt a lot since then.

I now have five ongoing contractors who do all my repetitive and administrative work every week, they are based in the Philippines, Sri Lanka and the US. I communicate with them via email, Skype and video and at the end of every day, they report in and show me what theyíve achieved that day. I can monitor their work while they’re online doing it via the website platform that I book them through and I also have an iPhone app so I can do same when Iím on the road. I can also message them directly via both.

It has saved me an unbelievable amount of time and energy and allowed me to focus on the skills I actually get paid for rather than the day to day grind stuff that just has to be done in every business big and small.

I would never have outsourced had I a situation not arisen where I had no choice and now Iím wondering how I managed on my own for so long. No wonder I went grey overnight.

Just a few extra things however I would stress you keep in mind before you consider outsourcing:

• Make sure you actually know how to do the task you want to outsourced. If not, there is enormous room for error and undue expense. You really must know back to front how to do the task yourself so you can firstly ascertain if the person your hiring has the necessary knowledge, skills and experience to do it and whether or not the hourly rate youíre paying is justified and the time they take to do it.
• Don’t outsource sensitive content. Leave that to people you know and trust.
• Only give access to your accounts (twitter, facebook other social media platforms if your using people for social media management or research) for the length of the task after then, change your passwords. If youíre giving access to facebook, have the contractor LIKE your business page then make them an admin, rather than give them your login details, you can always remove the admin privilege when the task is over.
• For contractors that do a great job, reward them every now and then with a little bonus. Usually send them a money gift via Paypal just to say thank you, youíd be surprised how much loyalty it generates.

If you’re thinking of outsourcing and would like any further information or advice, you can contact me via my website.

Victoria Hansen as a Multimedia Presenter, Producer and Consultant and is contactable via her website http://www.victoriahansen.com

Restaurants and Social Media

Restaurants using social media is not a new concept. There are certain things restaurants should and should not do. Many of the ideas by the food and beverage industry are creative and unique, which they should be.

The restaurant business is a form of entertainment. You go to a restaurant to enjoy the environment, the food and the service. I mean… let’s be honest… who doesn’t want to be waited on for the rest of their life? If you don’t… you are lying.

When planning a restaurant communication’s strategy using social media… keep in mind that your plan should be entertaining, captivating and should keep your patrons coming back for more. So what should be done?

1. Use Twitter for More than Customer Service
It’s a great tool to use for listening to your customer base. If you have a following then more than likely those followers consist of your customers and they like to be rewarded. Be creative… you could start promotions on Twitter and get your followers involved in redeeming the coupons. Offer exclusive prizes to followers. Be entertaining by giving them a reason to come back.

2. Utilize Your Facebook Fan Page to Drive Traffic
The fan page can sometimes be a second thought due to the high traffic of conversations happening on Twitter. It’s important to engage on Facebook to keep the fans visiting. You can also use the same creative approach to attract more fan involvement. Create a place for fans to visit by adding pictures, asking for fan photos, sharing updates and offer incentives for fans to visit page.

3. Create a Blog to Share Your Story
We all have a story. It’s easy to assume that a restaurant doesn’t need a blog. However, a blog can be give your customers an even greater sense of a relationship. The blog will reflect the restaurant in a more detailed way. Every blog post read can increase the chance for potential customers and current to visit the webpage and drive traffic through the doors.

4. Use Video to Capture the Action!
Take video of events or food and upload it to Flickr or YouTube. Words may not be enough for some people and actual visuals of food can intice customers. Video is also a great way to showcase the people behind the business. People relate to people and video allows for the customers to meet the people behind the food….which hopefully generates loyalty.

Food is something that interests everybody. It’s enjoyed… it sparks conversation… brings up memories…I know it sounds familiar. It should.

The ideas listed above are just a few essential “must dos” when beginning a social media strategy. These are just a few but there are so many more. Keep in mind mobile applications and location based applications.These are two applications that aren’t going anywhere anytime soon. What ideas do you have?

Essential Twitter Tips For Reaching Local Customers

Vince Robisch writes premium web content for businesses that believe their site is an extension of their brand. He believes keyword stuffing looks ridiculous and that Twitter can be used effectively by local businesses. You can find him at his personal blog Help Me Reinvent or on Twitter @vincerobisch as he feverishly prepares for the launch of his new site.

With over 100 million people estimated to be using Twitter, its worldwide reach is without question. Companies with an online presence like @DellOutlet and companies with physical locations around the world like @Starbucks have over two million followers collectively who can all be served via their computer or a short drive from wherever they are located. But how does a local business use Twitter? What if you need local customers and can’t do business with people outside of your limited geographical territory?

The answer is that Twitter can still be an extremely effective social media tool for a locally-based business. Regardless of your geographic reach, there are many techniques you will want to understand in using Twitter to grow your business. For a complete understanding of those techniques, you should just buy Kyle’s book, Twitter Marketing For Dummies and save yourself a significant amount of time trying to figure Twitter out on your own.

The goal of this post is to get you startedon a targeted local use of Twitter. This list will take you from creating your Twitter profile to actually converting a sale. Here are the essential Twitter building blocks for a business seeking local customers:

• Be A Person – People generally like to know who the person is on the other side of the Twitter account. At the very least, use your logo in your profile and have employees of your business be some of your followers. Many businesses have had success by an actual person (president/CEO) being the face of their Twitter account. You can still link your profile to your company website.
• Have A Conversation – Don’t just spam people with offers and tell them to come to your restaurant or store.
• Search For Your Company Name – Find out what people are saying (if anything) about your company and respond. Answering questions and responding to complaints can build serious goodwill in the Twitter community.
• Retweet – People really appreciate it if you retweet something interesting. It not only gives you more to tweet about, it builds a connection with the person you retweeted.
• Search For People To Follow Using Your Email Contact List - This will tell you who out of your actual customer base is using Twitter.
• Research Who Your Local Followers Are Interested In And Follow Them - If this is done in conjunction with the previous step, it’s almost like getting a free list of potential referrals.
• Use Search Tools To Find People In Your Geographical Area You can use the “Find People/Find on Twitter” tool with your Twitter account and search by city or state. You can also use tools like WeFollow, Twellowhood, and Tweepz, among others, to identify local accounts.
• Follow Local Businesses – Think of the local businesses that you frequent and follow them. They are likely to have a similar customer base.
• Don’t Follow Every Local Media Outlet – Many local radio and television stations have a HUGE following. The problem is that they also often don’t engage in a conversation. They simply tweet and don’t listen or respond. If you would like to possibly gain some media attention, follow specific individuals associated with the outlet that actually interact on Twitter.
• Follow National People That You Genuinely Like – It’s not a bad idea to show you have some interests outside of your neighborhood. One thing you might want to consider though is whether following certain people might alienate potential customers. For instance, do you really want to label your business with a certain political viewpoint based on who you are following?
• Let Twitter Do The Work For You – Twitter’s new “Suggestions for You” tool might make finding followers easier.
• Use TwitPics – Show some in-store and behind the scenes photos of your business. It gives people in the community a certain comfort level before they ever enter your physical location.
• Post Events – You might even offer a discount to your followers and tweet a specific promotional code.
• Promote Your Current Customers To Build Loyalty – Retweet their content or simply tweet something nice about @currentcustomer.
• Create An Event – Based on your research up to this point, determine the local influencers and invite them in for an event or give them a special offer.
• Wait Patiently For The Twitter Business Center To Launch.
• Send Out Instant Coupons – Gauge the responsiveness of your followers and encourage business on slow days.

The possibilities are endless. By now though, you should have enough information to take steps in utilizing Twitter to grow your local customer base. So what are you waiting for? Get out there and tweet your business to another level!