Posted in Social Media Community, blogging, corporate blogging, facebook, social media marketing
0 comments
16/07 2009

The 4th E of Social Media is Engage

Kat Jaib beat me to the punch! I had been writing this 4th step in implementing a social media strategy as engage and Kat beat me to it in a comment earlier on my morning blog post. Kat is right when pertaining to the 4th E in the social media strategy: Engaging the Community

After you have stepped through the 3 E’s of Embrace, Educate and Empower it is important to engage the community in conversation. If you think of it as an action point you are listening and learning. By engaging the community you are creating action steps to supporting relationships to the people using social media.

Engagement means you care about what other people are saying online. What happens when you actually listen and engage? You create a new lead generation and communication tool.

When people know you care… they return the favor.

Related articles by Zemanta
Reblog this post [with Zemanta]

 
Posted in Corporate Strategy, Reputation Management, Social Media Community, customer evangelist, facebook, relationship, small business, social media, social media marketing
3 comments
13/07 2009

233 Million Hours Spent on Facebook in April

(Stat courtesy of the Seattle Times)

Nielsen recently reported that there was an average of 233 million hours spent on Facebook in the month of April. 233 Million HOURS! Let me repeat that.. Americans are spending 233 million hours a month on Facebook. That is unbelieveable.

I would like to think that the majority of the time spent on Facebook is productive and not a MASSIVE time suck but that is not what is important. The important thing to take away from this Nielsen Online study is that the online communication platform is still growing. There is a massive shift happening in how people communicate. Whether you like it or not…

People are moving online to share ideas, thoughts, opinions, and their lives.

What does this mean to the business owner? Your customers are experiencing a new way to communicate. They can now connect to individuals through their daily lives! Get your sales people on Facebook. Teach them how to interact with people in the REAL sense of true interaction. This is not a hard sell environment… this is a relationship based environment.

Create relationships and win… and maybe… you will find that 233 million hours spent on Facebook can actually drive leads to your door.

Related articles by Zemanta
Reblog this post [with Zemanta]