What Would Seth Do? Seth Godin and Compendium.

Most of the readers of my blog know that I am a huge Seth Godin fan. I have devoured every single book he has released, as well as, keeping updated on his blog. Whenever there are videos or blog posts about the brilliance of Seth Godin, I try to prop them up or comment. It just so happens that a company here in Indianapolis has started a video series on corporate blogging. It also just so happens that Seth Godin is featured in the first video!

Chris Baggott, Co-Founder and CEO of Compendium, is featured in the video talking about his WWSD way of life: What Would Seth Do?

Check it out. See what you think! I would love to know what everyone loves/hates about Seth Godin.

Seth Godin Action Figure? It’s true.

I couldn’t imagine a scenario where Seth Godin would surpass my view of him as a marketing/blogging/new media GENIUS, and yet he strikes again. In his post, Hey Kids! It’s finally here he introduces his new state-of-the-art, plastic fantastic, branding guru action figure. No joke, it even comes with the “superpowers” of built Brandomatic® and PurplePower®.

I have always been impressed with the creative process of Seth Godin whether it is the packaging of his books or the outlandish ideas of an Action Figure or the coveted Purple Cow.

This should serve as an example of making marketing and “self-promotion” fun again. A plastic, Seth Godin action figure, Why not? If you want another route to create a word-of-mouth, word-of-key viral process, take note. Seth Godin has always known how to do it, and he strikes again.

I am actually looking forward to a Marc Gobe or Sergio Zyman action figure. Hopefully Sergio comes with an “Terrible Advertising Killer” sword or plasma gun.