Thanks to Chris Baggott at Compendium Blogware for pushing this data at me. I have seen the graph before but not the updated version. Chris’ post talks about the merit of SEO and email marketing being at the forefront of the increases in online marketing budgets over the next year… I wanted to focus on the third one..
Social media marketing.
It is encouraging to see social media marketing and SEO sliding into the top three spots in the online marketing budgets of companies all over the world. It shows that businesses owners from all over the world are taking a closer look at sites like Twitter and organic search engine optimization in the form of blogging (guessing there).
What does this mean to the business owner?
In my opinion, you should follow the trend or get left in the dust.
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Kyle, thanks a lot for sharing the data; tweeted it already…
You might want to thank eMarketer as well for the chart.
It looks to me that the 27% in the Not Relevant/Don't Know category also offers the most opportunity to impact via persuasion. If you can get a third of those in that figure to understand the potential then you have almost 60% increase, putting Social Media tops on the list.
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