I follow Tom Ziglar (the esteemed son of Zig Ziglar) on Twitter almost relentlessly. He posts many one lined thoughts from his father and also some of his own musings that get me thinking on a daily basis. Last night he had a “tweet” with the simple line:
“Happiness is not where or when; it is here and now.” Zig Ziglar
It is amazing to me how simple quotes can unlock an amazing wealth of information from your head… forcing you to think past the daily routine… forcing you to realize the potential of your activities.
Of course… being a marketer obsessed with social media… I had to apply Zig’s thoughts with what we talk about on a daily basis.
When we are debating the use of social media in a business environment whether it is product marketing or reputation management… it is important to remember the thought: it is here and now not where or when.
The world of online communication is creating a chasm where you have to understand the concept of NOW marketing. People are talking about you NOW. Your customers are communicating with your company.. NOW.. There is no when or where.
Only when you shift your paradigm to the here and the now…
Can you understand the true potential of using social media for your business.
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I follow Tom Ziglar too and find Zig's quotes to be inspirational and relevant. Here and now has been the new way to approach marketing and business. As with social media (and Twitter), companies who have failed to adapt or understand it's value are losing. The have missed the boat and are missing the point.
The science of "Now" is so important these days. We need instant gratification and to cut into the sales/customer service as soon as possible. We have less and less time so we have a very small window for establishing contact with our audience, clients and customers. So go!
At Ziglar we are very focused on the "hear and now". No, I didn't spell hear incorrectly (here), its just a reminder than in order to be "now" we must "hear" what our prospects are saying. Social media allows us to take out all of the layers and really hear what is going on now. Twitter is a great tool for this. But the real question is, once you hear what is going on, what are you going to do?
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