My company, Brandswag, had the pleasure of sponsoring an event that brought Jason Falls to town for a speaking engagement. I really enjoyed listening and meeting Jason for the first time and I will do it again in a heartbeat. Jason talked about the importance of offline networking being a worthy counterpart to social media. I couldn’t agree more.
If I were asked to divulged what I thought was the most worthwhile asset in social media… it would be the relationships forged in the offline environment. As a small business owner you will never understand the true potential of Twitter, Facebook, or LinkedIN unless you make the effort to meet your connections offline as well as online.
Next time you are on your network… set up a meeting.
You will not regret it.
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Agreed. I've gained far more from taking relationships offline then sticking to them online.
Hey Kyle, I couldn't agree with you more. The value of social networks is connecting with people you otherwise probably would not have known – and developing those new found contacts into meaningful relationships.
I just wrote a relative post here that is in line with your suggestion: http://www.gacconsultants.com/2009/05/transparenc...
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