Daryl Mather has a great post about frictionless selling over at the Consulting Pulse. It was such a great article and I wanted to take the concept of frictionless selling and apply it to social media marketing and blogging. It is extremely important to understand the concept of frictionless selling. To say the least:
Frictionless Selling surrounds the understand that the least amount of barriers between a person and a purchase… the better.
This means that you should not have massive forms to fill out in order to sign up for a newsletter. This means that it is better to have your phone number than a contact form (this can be debated).
Frition based selling has no place in social media. The speed of conversation and the amount of personality needed to elicit some type of purchasing pattern cannot be screwed up by a massive form or a huge blog posts.
Remember to tell stories when writing your content. Be passionate about what you love and what you do (hopefully, two of the same). Remember to give people an easy way to get in contact with you. The will love you for it.
Related articles by Zemanta
- The 3 Business Blog Strategies (wordsellinc.com)
- The Zen of Social Media (myventurepad.com)
- Creating and managing an online community (specialdee.wordpress.com)
- Social Networking or Social Notworking? (myventurepad.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=ce8f5f3c-eae4-413d-a4f7-b0c1f361c38e)
Fewer barriers to entry=Far better conversions. I'd also argue for the ugly contact form opposed to the phone number (mainly because people don't believe that the one listed IS my actual cell #).
Great post.I think social media is a great way for anybody to sell themselves. I want to work in social media marketing and I think a blog gives you a tangible asset to demonstrate your knowledge.
a series of discount Wedding Dresses, Including Wedding gowns, Evening gowns, Wedding Dress, Bridal gowns and Bridal Dress
It's interesting information, but in some ways i can't agree with the author. Though, in the whole, this article can be useful to those who wants to achieve something in this life.
oscommerce