Ian Gertler from sympledages made an interesting comment after I published  my post last night about outsourcing social media. He said that internal evangelists are key to a successful social media strategy. The idea in itself is enough to stew over. What does it mean to have internal evangelists? What does it mean to have a team that is obsessed with creating the best company, products, and services imaginable… on the face of the planet?

Internal evangelists are individuals who love the idea of your company. They love what they do and make it a point to tell as many people as possible about the company brand. I am extremely lucky to have such a team at Brandswag and there is a big reason why these individuals are so powerful… they create the story.

Internal evangelists are the people that will make a social media strategy infectious to the external population yearning for new content about your product or service. They are the individuals who will stand up and scream your ideas from the heavens… a chorus of fans who love what they do and love the brand they represent.

Be very sure that you have the internal evangelists in place before implementing a social media strategy. The road will always be narrow… but trust me… the burden will be lite.

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