I am co-hosting a webinar tomorrow with Chris Baggott of Compendium Blogware entitled Getting a Grip on Social Media. The first slide of my presentation simples says: Screw Stats. The whole concept behind the slide is the idea that we can run around statistics and figures all we want but the most important thing to understand is the future of portability and experiences in social media.
Portability
Portability is mobility. The mobile phone domination is going to grow even larger in the next couple of years and social media will be right behind it. There is no better way (other than text messaging) to utilize the iPhone or Palm Pre than securing applications that can be used to strengthen a users social media experiences. I don’t think the concept of social media is going to die because of the power of being mobile. Customer service is going to be dependent on securing social media because of a users ability to automatically tweet or post an experience the moment it happens… that is powerful.
Experiences
Selling is now almost completely dependent on the experiences of the customers. Peer recommendations have always been a staple to sell your services… referral and word of mouth marketing are inherently connected to success. Social media has made experiential marketing and referral marketing extremely powerful because of the ease of sharing a message. Social media is strengthen by the experiences customers share online. It is extremely important for a business to understand the ability and the important of using social media to empower your customers to share your message.
There are other reasons to join, research, and implement social media but the future of tool is in the ability to leverage portability and customer experiences.
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Looking forward to the Webinar with Chris tomorrow…my philosophy on stats is that they only matter if they help drive conversion. For example if you know that historically if you can get 2,000 more people to your web site or blog it will result in 5-10 more leads via a conversion form on your site…. then the two kinda of work hand in hand. But I agree that saying I have 25,000 visits a month means nothing unless that reaults in "x" number of leads/sales on average.