Frankly I am getting tired of seeing the “Grow Your Twitter Followers 10x Faster” crap that is rolling across my dashboard every thirty seconds. When are we going to reach the point when marketers realize that screaming to the masses is not going to yield the same return that it did 20, 30, or 40 years ago? Many marketers view social media as another way to scream at people with a message… albeit a more niche mass… but it is still the same process. And it is going to kill you in the long run.
Design a message and broadcast it as much as possible. You know… Repetition, Repetition, Repetition…it is the best form of marketing!
Give me a break.
The the last thing you should be doing as a communication professional is trying to figure out how to scream… louder, faster, and stronger… by using social media. This does not show any type of intelligence on the part of your company. This does not show any type of evolution in strategy or marketing concepts. There is a reason why businesses evolve, adapt, and change.
When is the last time you acted friendly towards somebody screaming at you… unless it was Bono at his concert? And even then… it is kind of annoying.
Put down the megaphone and use social media as a communication tool and not a screaming tool.
But most of all… listen… and then talk.
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From what I can see, they ultimately end up following each other or they find people who are just trying to add followers by following everyone back. What I find ironic about this is they're not reaching their customers, and they just end up screaming at each other, except no one’s listening in this crowd. However, even if they were listening, they’re definitely not buying anything! It's a serious misunderstanding of Social Media, and I'm really glad you brought it up.
I total agree. I like to think of social media as a big party. All you have to do is be yourself and meet people. If you go to a party with a demo box and try to sell everybody something, people will run away. Social media is not an advertising tool it is a way to meet people and tell them what you do. Let them ask the questions.
You are so 100% on target. Screaming only gets you one thing – no voice.
@KimBrater
Truly the days of monologuing are over in the online medium and it is all about two-way communication. Organizations can only ignore this principle at their peril!
Kyle, your comments are right on…
I spend probably 15-20 minutes a day blocking these spammers that try to ramrod their message down my throat about one thing or another. A Major turnoff…
What these people are doing would be akin to organizing a rally to push a message to ppl whom you have no idea what their interest is. It is truly a numbers game without any logic.
Great reminder. There are a lot of companies that need to read this post BEFORE they set up social media accounts. I am following a few companies on the local scale that are guilty. I originally started following them because I was surprised that they actually had taken the initiative to dive in. It quickly became clear they just set up their social media accounts because it is the "in" thing and have no strategy behind their work. Tweeting every single day that you are a one stop shop and sending people to your web site does not make for an effective strategy.