We have been waiting… and by we I mean every social media consultant on the face of the planet… for Twitter to announce business friendly applications and developments. It finally came on Monday with the announcement of the development of what is called Contributors (and other applications).
From the Twitter Blog:
“The feature we are beta testing is called ‘Contributors’ – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor’s username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.”
I like the concept but it still is not as revolutionary as it should be (in my humble opinion). I trust that Twitter has some other ideas up their sleeves in regards to businesses truly maximizing the tool. Until then we will stumble… make mistakes… add to many followers… send out the wrong message and get spammed to death by MLM’s and idiots. 
Until the beta is released to bigger subset of users the opinions… will be varied.
Want more information about the Twitter beta?
- Twitter signals commercial accounts (robbiz1978.blogspot.com)
- Twitter Runs “Feature Test” For Businesses (centernetworks.com)
- Twitter Highlights Coming Contributer API (thenextweb.com)
- BREAKING: Twitter Starts Testing Features for Businesses (mashable.com)
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Interesting. It saves a few precious characters compared to similar techniques using employees' initials, and also helps alleviate the difficulty in tying a person's account to a business one. Nice idea.
Hope Twitter can't make more money that way, they seem not good as making money as Facebook