Review: The Zen of Social Media Marketing

The book The Zen of Social Media Marketing by Shama Hyder Kabani for intellectual people who haven’t quite figured out social media. Her book is focused on how businesses can use social media and even how to behave in social media. The book starts at a beginners level but quickly moves to more advanced without becoming too much to grasp.   I found that the book offers a very  thorough guide focusing on three main channels,Facebook, Twitter and LinkedIn.

There are a few things  I especially liked. One is how she teaches etiquette on the sites. It outlines what to do and what not to do in order to ensure success. She also touches on how businesses should implement a social media policy. The book is good at keeping it real. She doesn’t promise overnight success but insists that it takes time and patience. She also does a good job at showing the big picture then focusing on how to get there. You are able to see how it all comes together. She also does a great job in showing how successful her approach is. There is a section that  features 12 case studies plus the success of her company demonstrates how her approach works.

The book doesn’t lecture you. It focus on you and how you can benefit. The book walks you through each channel explaining how it works and why it may or may not work for you. She essentially helps you eliminate social media trial and error. Her empasis on you and you finding your own social media voice is powerful. Although her approach guides you it’s ulimately up to you to become successful.

Overall, the book is an easy read and offers a great deal of insight on social media.  Her ability to appeal fr0m beginners to the experts is worth noting. The book offers something to gain no matter what level your social media expertise is.  She offers an extensive amount of tools and techniques to learn all  while doing an extraordinary job of capturing the best practices. The book offers practical guides and useful lessons not just general concepts.Since social media is rapidly changing she offers access to a website where you can get continuous updates. If your hoping to master social media marketing then this book is definitely a step in the right direction.