What do all marketers strive for when creating a campaign? Is it a creative ad? Of course.
Is it a funny jingle? Sometimes.
Is it a memorable moment? They try. 
We (marketers) live and breathe for the opportunity to create a campaign that will move people. It is moving the consumer to action through an emotional drive that drags us out of bed in the morning. We strive to reach that point of peaking human desire.
Meeting with clients and potential clients today I was moved by their desire and pure drive for their companies to succeed. They were thrilled with the concept of creating a campaign that drove to the base of human emotion.. something that thrilled to the point of action… something that told a story.
I am talking about a stimulus that moves beyond the point of action and secures an individual as a loyal customer. Loyalty is (by far) an overused word but it is the essence of creating loyalty that builds human emotion in a brand.
Tools like Facebook and Twitter in the world of Social media bring a new platform that encourages the pursuit of that emotional campaign. In all honesty it IS THE PLATFORM to create this thrill.
There is no other medium on earth that allows for the human connection quite like social media or even the Internet. You can drive evangelists of your product to bring others to your door in a fraction of a second.You can encourage individuals all over the world to communicate and help… make.. your service or product better.
How are you encouraging communication between current and potential clients? Isn’t it about time to start?
Sounds simple enough: "drive evangelists of your product to bring others to your door in a fraction of a second", "encourage individuals all over the world to communicate and help", everybody holding hands singing "Kumbayah", yes?
You still have to have a good product/service at a competitive price that you can deliver with excellent customer service. Facebook & twitter are all well and good but if you don't have the fundamentals in place, a creative campaign (they don't just create themselves, do they?) nor the personnel to monitor all the "human connection" – guess what? #FAIL
But I reckon there are more than enough "social media strategists" who will be glad to point you in the right direction(s) until they find something that works. Yay!
I agree with you completely. You have to be smart, competitive, and have a great product in order to have "evangelists."
My assumption while writing this post was if a product has "evangelists" it is already a core product… a positive product.
And if you are working with a "social media strategist" without any other form of marketing tools.. you are failing anyway.