A recent article from WSJ.com has brought to light Wal-Mart’s (now officially Walmart) push to change its logo and brand identity. The ugly blue and white logo will now be replaced with a cleaner white and orange logo with a star burst.
Should I care?
On a consumer level, I could care less.
On a branding level, it is an extreme development for one of the largest “brands” in the nation. I do not shop at Walmart.
I can’t stomach looking at the old logo and I hate the color orange. My negativity towards Walmart is extreme. EXTREME.
The new branding will be a direct attack to one of Walmart’s biggest competitors, Target . Can a new look, new employee swag, and a new tag line save the Walmart reputation? Negative perceptions of the retail giant have been heard and taken to heart.
Can Walmart reverse the negativity associated with the brand?
An article from FastCompany to check out.
I encourage everyone to check in and see what is going on. What a great way to make social media have deeper meaning!fff