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13/01 2009

Downgrade of Social Media: Web 1.7

That’s right. I downgraded Web 2.0 to Web 1.7 and for good reason!

I received a Google Alert in my email this morning from NetVibes pertaining to the new Social MEdia Dashboard they are building for Oglivy PR. 

Let me start off by saying I don’t have anything against NetVibes or Oglivy PR. I do have an issue with companies inventing old ways to use social media. I went and checked out the Daily Influence Social Media Dashboard and realized that it was an upscale version of a Yahoo and Google Personalized page. What happened to new ideas and innovation in the social media world? Web 2.0 is being downgraded to Web 1.7

I know that Oglivy is helping people monitor their brand online (which is awesome) but there is still the time issue that is keeping people from using Social Media. Can we create tools that can help people with the problem of management and understanding.

This is just another example of throwing everything in one spot. It solves the problem of multiple Safari or Firefox windows on my screen and that’s about it. I am not trying to throw Oglivy and Netvibes under the bus. This is a shout-out to every social media developer and user. It is time to upgrade. It is time to create something that brings SM to the masses. 

When are we going to truly utilize the power of the social media? 

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  1. Stu Andrews
    13/01 2009

    Perhaps looking at it a different way, you could say that a downgrade is not a bad thing.

    Plenty of companies bring joy and happiness by taking what is old and making it their own.

    I understand what you are saying Kyle, and agree with the sentiment. There is so much potential to do new things. To experiment. To innovate.

    Plus, really agree that we should be creating tools that can help people with the problem of management and understanding.

    I’ve only got a bare knowledge of Social Media. What kind of stuff (creating for the masses) are you thinking of?

  2. Colin Clark
    13/01 2009

    So true Kyle. With the API’s that are built into most social networks these days it is relatively easy for developers to build applications. The problem is that everything is pretty stagnant right now. What do you think are the most cutting edge services out there now?

  3. Erik Deckers
    13/01 2009

    Meh.

    I liked it better when it was called Google Reader. Or My Yahoo. Or Newsgator. Or Newsfire. Or Bloglines. Or Feedbucket.

    Sticking a bunch of social media blog feeds into a Javascript RSS reader does not a “social media dashboard” make.

    I suppose I could do the same thing with humor columns, and have the world’s first humor column dashboard.

    Double meh.