If you haven’t figured this out already… running a small business is not easy.
Marketing your small business’ services and products is not easy.
Nothing in this world that is worth anything of value is EASY to obtain. Well…unless you grow money on trees or you are just THAT good… The majority of us have not found the seed to grow a tree that sheds Mr. Ben Franklins ($100 bill for the layman) twice a year.
It is hard to get to where you WANT to go in life. It shouldn’t be easy.
I am amazed that people want the easy way out. How do we make this tool easier to use? How can we spend the LEAST amount of time possible to get a project completed? Why do we have to spend money on marketing? How can I get to the 4-hour work week? No thank you.
Social media marketing is not easy and it is not cheap. If you want the intangible and tangible benefits of social media tools you have to agree to work hard or pay someone to work hard for you.
Don’t confuse the concept of social media marketing to be the answer to all your problems and concerns. It works when you combine the new with the old, the traditional with the web 2.0/3.0.
If it was an easy thing to accomplish wouldn’t everyone be doing it? Wouldn’t everyone be successful at it?
What is the first step to tackling the monster? Read. Learn. Interact. Get on Facebook and go to WordPress and start a blog. After you have posted a couple of blogs and have used Facebook for at least a month… you are ready to contact a new media marketing company to take the next step.
Dive in.
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We all have been told that hard work brings success, so by the contrapositive, failure must arise from being lazy. Right? Nope.
Hard work and success might be correlated, but they are NOT connected. Lots of people are rich because of luck or birthright, and lots are poor despite laboring tirelessly every day of their lives.
The path to success requires some effort and tackling some obstacles, but the level and frequency of each is impossible to predict. Instead of working harder, we should work smarter. Making things easier for ourselves and for others helps everyone to succeed: just think how great it is that you can write posts in WordPress instead of having to code in raw HTML, upload via FTP, and test without mercy.
So, when people want to make things easier, embrace their desires and help them to do more with less work! When they want they want to pay less, find out why they believe the work should require less effort. Making things easier is perhaps the most fundamental economic force in modern history. Don’t fight progress; leverage progress to help yourself and others.
Good thoughts Robby. My favorite concept is the: Don’t fight progress. Leverage progress to help yourself and others. You are ten times more eloquent and a better writer.. but that is exactly what I was trying to get across.
Embrace change. It will help in the long run.
Seems to me that within the immensity of doing your own thing (creating something, a business, a product, the whole enchilada) it’s not a bad thing to look for speed.
I definitely agree that laziness in it’s typical form is bad mojo. I want to be able to work for my chops.
But when you’re developing a product, it’s all about finding the best way, which sometimes means easy or quick. Sometimes it’s not writing hard and complicated code. Sometimes it’s just a simple line.
Same too, in my limited experience, goes with things like Support and Web Presence. You can’t do everything with hard work.
I really like that you’ve focussed on things not being easy or cheap. This is true. It’s not easy to start making a dream reality
Even the folk who are “just that good” are that way because they know the right way to go about things.
It’s something I’ve still got a long way to go with. Making the right connections. The right people. Listening to the right advice.
Kudos Kyle for another talk-worthy post!
Learn > Plan > and Execute. And as Gary V. would say, “work your face off!”
Trial and error is expected and it’s ok. Expect to work hard and don’t be afraid to ask for advice along the way.
Anyway, those are just some of my thoughts…
Read. Learn. Interact.
Could not agree with you more. well written “random musing” blog. I appreciate your thoughts.
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