Okay. This blew me away.
According to Minds Eye Web Design: 95% of web users DO NOT read 80%. (via ux booth)
Now.. there isn’t any reporting backing up the numbers of 95 and 80 (from what I could find) but I would like to think Minds Eye was either being dramatic to generate emotion or they actually surveyed for the info. I don’t know about you but I get emotional when I hear that 95% is only reading 20% of my content.
So how do we change? How do we create content that is going to take the 80% to 60% and eventually to 30% and then to 20%? Good question.
There are plenty of links we could list that have to do with content creation, headers, subject matters, blogging strategy, and links (to name a few). I wanted to concentrate on one thing that my readers and small business owners could implement tomorrow.
Relationship Building.
You will find that after meeting a person off-line you will tend to read their content a little more frequently. Now, this does not guarantee a massive amount of traffic to your site but in all reality… don’t we want qualified readers instead?
I would rather have 400 daily readers than 4,000 “kind-of” readers.
Take your blog out into the world with you. Share your content in more ways than just online. Tell people about your blog or website when you meet them at a networking event!
Be proud of what you do, what you write, and what you live.
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Thanks for the plug, glad someone is reading my content. I got this from Webmaster Jam Session 08, my blog should say which class and speaker it was from.
Good post, I don’t know if we will ever get to a point of having deeper readers. Even when you build relationships with people because the more you do that the more they suggest your blog to their friends and link to it on their site. Truth is, people don’t have time to read more than 20% of your content. Perhaps figuring out what 20% they want and making it easier for them to find it.
Kyle-
Nice post. I agree with Cwsites. People don’t have time to read more than 20% of your content. Especially someone like you that posts every day. Even though I subscribe to your blog, I’ll skim the title and first paragraph before deciding to read all the way through.
If people are reading 1 out of 5 of your posts I actually don’t think that’s too bad. For a guy like me that maybe posts only once a week (if I’m lucky) I hope all of my posts are read, but 1 in 5 is fine as well.
Everyone has different goals with their blog. Some posts may hit home with one person that don’t with another and that’s fine. There are so many things to read out there including official journalistic news that I think 20% is pretty solid.
Thanks for the post and keep on doing your thing. Enjoy your day!
Mj
Interesting and from what I have learned in your seminar, an even bigger argument for keeping them short. I am now thinking that one way to improve the reading % is to say fewer words. That might sound like number manipulation but what it will require is the ability to say 800 words in 350. So, your assignment to me…is for our blogs at http://www.InfocusSellingBlog.com to get even shorter.
that is some scary stats indeed Kyle.
And I agree with you both about the relationship building and the ‘qualified readers’.
I don’t know if it would be realistic to turn the pic. I mean, I am subscribing to a lot of blogs, most I rarely read, some I read if the headline sounds interesting, and a very few I read all the time. I don’t see why I should be different than anyone else.
Therefore I will assume that everyone else has the same reading pattern.
Bloggers don’t only compete with other bloggers about the limited time readers go through Greader, but also with other media and fragmented attention spans etc.
Right on – I judge a post by the heading and the first few lines. If I’m not hooked right away, I’m moving on. There’s just so much content to get through.
I do agree that meeting people in person makes me more loyal to what they have to say. It sort of gives a deeper perspective on the person, which naturally makes me more interested in what they have to say.
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