Aghast. Mimic Obama?
Did all my fellow conservatives just unsubscribe? 
I am not implying you need to mimic Obama in anyway other than the strategy he used in the world of social media. That is right. Social Media.
I was reading a Forbes article last night about how CEOs should be (at least) considering using Facebook and Twitter for productivity and communication tools. They mention Obama in the article because his campaign did an excellent job at using social media to push a message out to multiple generations and Internet users. No matter what your political affiliation… Obama and his team did it the right way.
So why should a CEO or small business owner mimic Obama and his campaign when using social media marketing or social media tools?
It is pretty simple. He changed (no pun intended). The one thing that large and small business owners are failing to grasp is that you have to adapt to the changes in the marketplace. The world of the Internet is slowly grabbing hold of external communication and pulling it from the traditional strategy.
The question you need to ask yourself is this…
Are you willing to step over the edge and start using the tools that will transform the way you communicate? Are you willing to get over the impatience of learning… and start using?
This a new age of communication… a new way to do business.. a new way to connect to your client base.
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This is spot on Kyle P. I have been reading into this alot. Obama has created his own brand and done a very good job of it. Everything from the hat he sometimes wears to the clothes his wife wears (I heard it shut down a web site when everyone found out she was wearing J.Crew due to overwhelming increase in traffic.) That all starts with awareness and search on Twitter, Facebook or anything else and Obama is reaching the most people by using it very effectively. While there were many factors involved in him winning the election, I do think social media was a MAJOR one of those.
I didn’t unsubscribe. I actually decided to read this post because you mentioned acting like Obama. You had either lost your mind, or had something incredibly valuable to share. Bravo Mr. Lacy.
Excellent article. I have been networking with twitter for a couple of weeks now and I have met a bunch of interesting people. It is a great place to network with like minded people.
http://twitter.com/spryka
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