I was reading a new social networking report from Nielsen called Global Faces and Networked Places and they had some stats about the growth of Facebook over the past year.
At Brandswag we deal with the Facebook paradigm from the older generations. Many of the small business owners we talk to would rather not think about using Facebook for marketing or networking because it is something their kids use. Now, we know that is not entirely true and yes… Facebook is used by your children but there is more behind .
The past few years have seen an increase in the use of Facebook by the Gen X and Baby Boomer crowd. According to the Nielsen report the greatest growth on Facebook has been from the people aged 35-49.
Guess what age group doubled that of their 18 year old children? The 50-64 year olds.
We are talking about one-third of the global audience on Facebook being between the ages of 35-49! What does this mean for small business owners? It means that you now have a viable source for business networking. It means that social media is no longer all about your children.
This small piece of your marketing strategy is now catering to all age groups… young and old. Is it time to start using social media to grow your business? Is it time to at least learn how to communicate online?
Absolutely. Start now.
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My wife Sarah and I are 55 and we love to keep up with old friends, our children and picture of the grand kids. Facebook connects our family and many of our friends.
The Boomers represent a very large spending block, so it would be wise to find ways to reach us on these social networks.
Feed us memories along with your sales pitch, we love that kind of stuff!
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