13 Steps to Rally the Troops and Build a Loyal Army of Fans on Facebook
Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert. †He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Franciscoís prestigious School of Business and Management.
Isn’t building a loyal Army of fans the goal of every Social Media Campaign?† Yes and no. . .† Ultimately, the goal is to grow sales, lead generation, solicit donations, etc., but social media conversion is still in its infancy.† It’s not like an ecommerce site or a company’s website that uses calls-to-action (CTAs) and unique value propositions (UVPs) to generate leads or convert visitors. †New Facebook apps like Digital Hill’s TabSite is leading the way in social media conversion technology by allowing fan pages to use CTAs and UVPs to funnel visitors to a desired action.
Since †direct customer acquisition and lead generation is still in its infancy in social media, one very simple and important metric to consider is number of fans.† Whether you’re a brand, offering a product or service, non-profit, political campaign, etc., if you use social media as one of your marketing channels you’re attempting to build the biggest fan base possible while encouraging, creating and controlling the virtual conversation through engagement on the social media platform.† Facebook, in most cases, is the best way to create an online community for your fans to socialize and communicate about your product, service, etc.† Nothing brings people together faster than uniting them around a cause or a new product or service that will add value to their life.
Below are 13 ways you can rally the troops and build a loyal Army of Facebook Fans:
1.† Focus On What Matters
People only go to the internet for two reasons.† To solve a problem or be entertained.† Most businesses are in the business of solving problem.† If people “Like” your brand they are doing it to align their personal brand with yours, vouch for your product or service, solve their problems or potential problems, or be entertained.† Regardless of why they’re your fan make sure you focus on what matters to them.
2. Create Networks
Lobby Facebook for your own company or brand network that your employees can join. As far as I can tell, Facebook only requires an email address to associate with that network. The more employees a company has in the network, the more influence and reach that network will have.
http://www.facebook.com/help/contact.php?show_form=add_work
3.† Building Rituals
It is very important to establish routines in order to develop your fan’s expectations for future engagement.† Rituals should help build a sense of online community by offering regular give-a-ways, coupons, blog posts, etc.
4. Connect Your Blog
If “Content is King” and “Backlinks are Queen” then Blogs are Gods. I recommend to all of my clients to let their Blog power their Social Media campaigns. Through the use of the TabSite or NetworkedBlogs’ Facebook app it’s never been easier to connect your blog to your Facebook Business Page.
http://www.facebook.com/networkedblogs
5. Offer Unique Value
Why should someone “Like” your Facebook Business page? If you offer your prospective fans something of perceived value they’re much more likely to become a fan. Through numerous Facebook apps you can give away coupons, whitepapers, ebooks, etc. Here’s one of my favorites:
http://apps.facebook.com/slideshare
6.† Define the conversation
Since you control the platform, you control the conversation.† Not only can you make the initial engagement, but you can jump in your community members conversations as well.† If a post can be construed as negative you’ll have the ability to delete it.† You can show wall posts only after you’ve approved them.† Keep in mind though, not all negative conversations are bad.† When the iPod first came out it received horrible reviews for being easily scratched.† Apple turned that around by selling millions of cases!
7. Promote Your Brand and Company Through Engagement
Organizations can engage their fans or prospective fans through quizzes, contests, virtual gifts, games and many more. Large brands such as Honda and Outback Steakhouse are two good examples of deployment success. Engagement can be done utilizing dozens of free Facebook apps or through custom development (shameless plug, call me). Below is one of the more popular free apps:
http://www.facebook.com/wildfireinteractive
8.† Develop Loyal Lieutenants
Why not reward some of your most vocal fans and supporters with a bigger role in your fan page content creation?† Offer to post their blog article or video to Facebook.† They will not only appreciate the engagement and new status as a fan, but will become a bigger cheerleader of your brand.† †
9. Create Custom Tabs
Every organization is unique in their own way and not all “ready-made apps” can effectively communicate this message. Restaurants may want to lay out their menu, Real Estate Agencies may want to present pictures and contact information for all of their Realtors and manufacturers may want a custom “About Us” page. The above can easily be achieved through the development of a custom tab utilizing Facebook TabSite. This should help get you started:
10. Leverage the Wall Feed: Go Viral!
Wall feeds are the first thing your fans see when they log in. If you compel them to “Like” or engage with your post, all of their friends will be notified and may follow suite (hence, going viral). Compelling content should only require a little extra effort when planning out your post or maybe even some humor.
11. Get Your Vanity URL
Once your Facebook Business page acquires 25 fans you can create a unique Facebook URL (ex. http://www.facebook.com/YourBusinessNameHere). This will allow you to market your Facebook Business page offline. For the last six weeks Honda has been running television ads sending people to their branded Facebook page via a vanity URL.
Creating a vanity URL that is keyword heavy is worth considering too. If you’re a Chicago plumber you may want to consider http://www.facebook.com/ChicagoPlumber. Google may find your content relevant enough to put your Facebook Business page on the first page for the search “Chicago Plumber.” Even if your company website is on the first page of Google, having your Facebook Business page on the first page of Google will increase the likelihood of your company getting a click-through while simultaneously taking away a link from one of your competitors.
http://www.facebook.com/username
12. Facebook Advertising (PPC or PPV)
Facebook allows you to advertise a website, business page, group or event. I always recommend the Pay Per Click option over the Pay Per View. Facebook advertising also allows you to market to a specific geography, gender, age, keywords, education level and more. Compared to Google Adwords, Facebook Advertising is much more targeted.
http://www.facebook.com/advertising
13. Track Analytics Using Facebook Insights
With Facebook Insights you can get detailed data on your fan page visitors. You’ll know what demographics are visiting your page. If you couple this with Google Analytics on your website you will have two very powerful tools that enable you to monitor your campaigns.
http://www.facebook.com/insights
Is Email More Important than Social Networks?
The business debate rages on about email marketing and social networks (social media). Should businesses focus more attention on their social media accounts like Twitter and Facebook…or email interactions? I tend to land right in the middle. Frankly, I’m pretty tired of people just arguing for the sake of arguing. What does the customer want? How does the customer want to receive YOUR information? Sometimes businesses fall short and forget the simple age old rule: Customers First. I don’t care if you don’t want to spend time on Twitter or you think it is stupid. I don’t care if email takes way tooooo long. If a customer has subscribed to your email, follows your tweets and has liked your fan page… they must want to be contacted through these channels (maybe). The debate continues on… which one to use… when and for what?
When deciding how to share information with your customers you must first understand how customers view each and every channel.
According to MediaPost Publications, the majority of costumers view email as the least intrusive way for companies to engage . Customers trust email more than social networks. Period. They believe they know how to avoid being scammed in email but do not fully understand the risks in social networks. Email is also viewed as being a good source for detailed information or when looking for exclusive deals.
Facebook engagement is more for entertainment purposes. Although customers can still get information and access to deals it offers a fun, different experience with the company.
Twitter is simple and to the point. It also fosters a relationship between the brand and the customer… which can generate brand loyalty and trust. Like the people, like the brand.
So, which reigns as king? There really is no channel that surpasses the other. However, there are channels that are more appropriately suited for delivering different messages to the consumer. If we can agree that Facebook is more for entertainment then let loose a little (have fun with your fans on Facebook). Email your customers when you need to share some updates or detailed information. An email is private. Twitter is perfect for engaging in a conversation with your customers. Get to know them and let them get to know the company on a more personal level.
Customers (for the most part) haven’t changed but there communication expectations have… thanks to social media and the Internet.
Technology in Third World Countries is Changing
Nilufer Hajra is a young writer who believes in the power of words and loves to read. She’s innovative and creative when it comes to writing. Like the others, she aims to be different and wants to reach the top but she will only do so with honesty and hard work. Being a bilingual of English and French, Nilufer has traveled to many countries and is currently based somewhere in Asia with her family, cats and a rooster.She can be contacted at niluferauladin@yahoo.com
Technology has been growing fast over the years and some of us may find it hard to believe that there are still places in the world that have been left untouched or unaffected by technology. Most of these places form part of the ‘Third World’ countries, a term used to describe non-developing countries since the Cold War. Though the term, ‘Third World’ countries, is not used anymore, technology in these countries is not as appealing as to the rest of the world where it plays a big part in people’s lives from morning to evening.
Even though, people living in undeveloped countries don’t really know what modern technology or gadgets mean, they do know however that medicine forms a big part of their technology. People living in the ‘Third World’ countries desperately need technology not for social networking but to be and stay healthy.
‘Third World’, undeveloped and developing countries struggle to provide the best healthcare to their respective people. While Africa and Afghanistan would come to mind when speaking of undeveloped and poor countries, there are several developing countries such as India, China and Malaysia that are still struggling to provide the best medical facility to their people.
Check-Ups
In countries such as Malaysia and India where there are abundant of doctors and medical specialists, medical check-ups don’t come cheap. Moreover, there are still many places in these particular countries that are deprived of medical services. Nevertheless, there are organizations that are ready to take this step and make everyone receive the medical services that they need.
In India, technology has deeply helped both doctors and the patients. Renowned news channel, CNN, recently showcased a documentary on India’s medical facilities to show how technology has immensely helped reach the underprivileged patients there. On top of the list; a doctor is able to consult his patient via satellite, a facility not widely practiced over the world. Telemedicine, as it is called, is practical, safe and not expensive. With telemedicine, the patients and their doctors don’t have to be in the same room for the treatment, monitoring and examination to happen. This is basically to facilitate the patient who at times, cannot be treated by his local doctor and instead of being sent to a city doctor, telemedicine makes the patient’s life easier.
The less fortunate countries such as Afghanistan & Africa will have difficulties implementing the telemedicine in their system as technology is very slowly evolving in these countries.
Medical Treatments
While Americans are struggling to come to terms with the new healthcare policy set by President Obama, majority of people in the ‘Third World’ countries would give their right hands for a good medical treatment. Awareness of the underprivileged has been constantly brought to light by celebrities but these under-developed nations are still in the lurch due to insufficient medical expertise.
Meanwhile in developing countries, technology has been used in good ways to make medical facilities available to many. In South-East Asia, several nations work together to provide the best medical care for their people. Malaysia & Singapore work together to provide the best healthcare for their people. In Malaysia, there are several hospitals with advance equipments that cater to critical-state patients. Patients from Singapore are at times referred back to Malaysian hospitals for treatment and Singapore itself serves as an advanced technology lab for several Malaysian hospitals.
Affordable Treatments
The high-class treatment and advanced technology in Asian hospitals has made several Asian countries as the perfect choice for tourists when it comes to medical facilities. Patients from the ‘First & Second World’ nations opt to undergo their medical treatment in developed countries such as India, Malaysia, Singapore, Thailand and the Philippines due to the cheaper medical costs in these countries.
In ‘First & Second World’ countries, there should be no lack of advanced technology equipments in their hospitals but the costs of treatment there are, without a doubt, higher and more expensive than in developing countries.
Technology in Third World Countries
Technology in medicine is slowly evolving in these countries. In the future, advanced equipments will be available in a lot more hospitals in developing countries to enable more and more people to be treated easily and at a cheaper cost. For underdeveloped nations, doctors and several organizations are working hard to make medical facilities and treatments easily reachable to the underprivileged people. The wait for advanced medical equipments to reach the underdeveloped countries is even longer due to the fact that some of these nations are badly damaged with no government to lead these nations and its people.
The Value of a Social Media Conversion Funnel
Kristina Allen is the online marketing manager for @ioninteractive where she handles social media and PR initiatives. Kristina is also a graduate student currently working towards a master’s in communication with an emphasis on classical rhetoric. You can read her daily blog posts at The Post-Click Marketing blog, or connect with her @allenkristina on Twitter.
————
Setting up a social media presence is easy. Engaging with targeted followers and fans is pretty easy too. Tying social media back to business objectives shouldn’t be hard. Connecting social media to ROI via social conversions…yikes!
A few weeks ago Jay Baer participated in a podcast with the Executive VP of ion interactive (my employer) on why a social conversion funnel is so important to a mature social media strategy.
Jay says we have to move past using the number of fans, followers, and subscribers as key metrics, and start deciding which user actions or set of actions leads to an actual conversion. Once these actions are defined, we can then use them as key metrics that are easily tied back to ROI.
For instance, if you’re an online marketer looking to generate leads by having a visitor fill out a form on your website, the hard conversion will still be having the form filled out. However, the social media conversion would be tracking how many of the people who fill out the form came in from one of your social channels.
An example might be:
It should be easy to see how tying these actions back to social media ROI is clearer than going the murky route of trying to tie the number of followers you have to ROI.
Jay says, “What I think a lot of people are referring to when they say ‘social conversion’ is converting people to fans or followers,” but “what’s the point in having a Facebook fan page if you don’t really have a plan for what to do with those people once they get there. So I would certainly hope that we can get to the point where social conversion is really a funnel, and not just a single action.”
Of course a sale isn’t the only type of conversion that matters, and in fact if the main objective for your social strategy is driving awareness or loyalty, tracking a hard conversion like a sale wouldn’t be of complete interest to you. In that case it would be good to look at the number of social engagements taking place in your universe (RTs, comments, social bookmarking), bounce rates and time on site.
It would also be a good idea to track which pages your visitors from social sites click through beyond the entry page. Do they look at your About page (probably), do they look at your services page?
Which pages are they looking at, and how can you optimize those pages for your social traffic to benefit your ultimate objective?
If awareness is your goal, what can you do to get RSS subscribers to “like” you on Facebook or follow you on Twitter and then share your content?
If loyalty is your goal, what can you do to get visitors that enter via a blog post to stay on your site? How can you get them to read multiple blog posts or subscribe to your RSS feed or newsletter?
Figure our which user action or set of actions determines your social media ROI, and then track those metrics. Having a social conversion funnel will help you watch your program grow and succeed, and will also show you which initiatives are failing, so you can move on to something else.
If you’re interested in learning more about social conversions, you can read the Jay Baer podcast episode transcript here, or download the episode from iTunes (search: ion interactive or “conversations on conversion”)
Which social conversion metrics are you currently tracking, or which ones do you plan to start measuring to improve your strategy?
4 Ways to Make Content Go Viral in Social Media
You’ve got you basics down when it comes to Twitter, Facebook, LinkedIn and even Foursquare. So, what’s next? The next big thing to look into is going viral with video. This may either intimidate you or excite you either way there a few things you need to know. Before you dismiss this media channel know some facts. For one, 180 million people in the U.S. watch online video for an average of 13 hours each month. Those numbers alone speak volume. There is a large market for online videos. This past May, American users watched nearly 34 billion videos, and 4.8 percent of the total American Internet audience watched videos online with 144.1 million viewers watching videos on YouTube, according to comScore’s Video Metrix service.
1.Quality versus Quantity. The average video is 5 minutes or less so in order to engage without boring your audience keep it short. Also keep in mind the quality of your video. I’m not saying you have to be Martin Scorsese but keep your production value in mind. This means checking your lighting, sound levels and your background. If you filming a 5 minute blog make sure we can hear you, see you and that your background is appropriate.
2. The Power of a Web Series. If your only goal is to post a video blog then what are you waiting for? A video blog will reach to wider audience and may even attract new followers. However, don’t disregard the value of a web series. This does require you to get those creative wheels spinning and some writing. Once you’ve established who your target audience is and what you want to convey write it down, map it out and get to filming. This may seem like a lot of work but it will expand your brand and it may be a lot of fun.
3. It’s Not a Commercial. The value of a web series or video blog is in it’s content. It’s not meant to be commercial for you company or other services. If you hoping to educate or inform others do it in a creative nonabrasive way. Your goal should not be to sell something. Instead think of it as a way to engaging with your audience in a new, fun way.
4.Keep Your Audience Tuning In. What happens when your series ends? While in between shoots or blogs keep your audience engaged by filming off topic things. For instance, you could have a guest host or you could have news updates. This also allows you to market without using the same message over and over again. That doesn’t mean spam viewers into watching your video(s) instead let them find it the series organically. Try a more grassroots approach plus the people who then decide to tune it will most likely become loyal fans. It will take time to gather a suitable following but in the end it’s worth it.
Hopefully, this gets your mind ticking and your cameras rolling. What other ideas do you have when it comes to online videos? Is this something you hope to explore?
Why Aren’t We Serious About Social Media?
Companies… if tuned in… are aware of the existence or need for social media. However, many don’t exactly know where to start or what to do. So instead of getting the best use out of the tool (and implementing a strategy) they makes excuses like “its annoying” and ignore the existence… doubting the endless possibilities for promotion and customer service. Then on the other end of the spectrum they hold social media on a pedestal thinking it will solve all their problems. Both ways of thinking are wrong. Lets address these two sides separately.
1. Social media is a quick fix
You should never think of social media as a quick fix solution. For one… social media is a tool to be used for an objective of an overall goal (be it marketing, PR, or customer service). There is no quick fix in life so what makes social media any different? In order to be successful in any… especially with social media… you must be patient. The pyramids weren’t built in a day and your social media goals won’t be met after a day of implementation. Yes, social media goals. When embarking in the world of social media it’s important to have a plan or strategy in mind. It is also important that the said plan integrates completely with your overall marketing plan. Don’t create accounts just to do it and then expect something from it. Think of social media as a relationship you must nurture… in order to experience maturity and development. Social media is not the answer to all your problems it’s simply a tool to be used among many.
2. Social media is annoying
It’s annoying? Sure, it can be. Especially if you have no control over it. The more energy you spend trying to understand and benefit from social media the less annoying it becomes. Think of social media as a younger sibling. Yes, your annoyed but you grow to like and love that pestering little kid. Quit fighting it and figure it out. I’m not saying it’s right for you or your business but I’m saying you should give it a chance. You shouldn’t dismiss something especially something with this much backing until you fully understand what it is.
Now that your embracing it (I hope) don’t take it all on your own or it will become annoying and overwhelming. Divide the task load up. Manage and prioritize your time online. In order to get the most out of a social media plan then you can’t be the only one who’s reading, writing, engaging, monitoring, tracking…the list goes on. Just don’t try and take on too much at one time. Stay committed to developing and building your brand on social media. Don’t give up too quickly. Finally,it’s not supposed to be a quick fix solution so have fun and a little faith doesn’t hurt.
Top 10 Reasons Why Social Media Marketing is Exploding
Kait is a recent college graduate, newfound entrepreneur and working on her IMBA on her spare time. She is avidly unique and confronts life with precocity attributable to her coffee addiction. Her passions include running, writing, the mountains and social media marketing. Visit: KaitVinson.com or @TheRealKait
Top 10 Reasons Why Social Media Marketing is Exploding:
There has been a lot of buzz recently about the future of marketing and social media. The emergence of social media networks and social media managers has been in astounding numbers. I did a little research as to why this was happening at such as rapid rate and this is what I found.
- Low-cost/high returns: Most social media networks are virtually free, allowing you to spread your message far and wide without incurring massive costs.
- The audience is limitless: Users of the internet visit billions of websites everyday which exponentially increases the likelihood that you will be seen. If Facebook were a country, it would be bigger than the United States.
- Target markets: It’s easy to target markets and achieve maximum results rather than the traditional shot in the dark marketing.
- Natural traffic: If people like something, they’ll not only visit it but share it, which increases traffic. Additionally, people often visit specific sites or topics in which they are interested thus improving the quality of traffic.
- More time is being spent on the internet, on both computers and phones: Online shopping for example has taken huge gouges out of traditional shopping means such as malls. Who would rather wait in lines during the holiday season than order from home?
- Better search engine results: The more references search engines pick up to sites the higher they are on result pages. Thus the more social media networks that are linked together provide better search results than without.
- It complements other efforts: Social media doesn’t eliminate needs for other marketing efforts but rather augments them. For instance, if a company lists their fan page or Twitter account on their billboards or website interested customers can stay updated easier and more frequently.
- Information & sharing is immediate: As soon as someone sends out a tweet, status update or blog post their entire network can see it instantaneously. This eliminates the traditional wait period of mailings, commercials, and even emails.
- It has viral potential: People tend to have their guard down more often when they are on their social media networks and thus it is easier for marketers to get their message through and share it to the masses.
- The next generation is the technology generation: There have been more technology advances in the past 10 years than in the previous 50 years. Technology is increasing at a doubling rate – double a dollar 20 times it becomes a million dollars – and people are becoming increasingly more accepting and reliant upon it.
HootSuite Offers New Features for Customer Interaction
There is no denying that the relationship between customers and business have changed due to the evolution of social media.. This evolution has created a new customer to business relationship. Customers aren’t only seeking interactions they are expecting it. However exciting this is, it’s difficult for a business to produce consistent communication and spread consistent themes. This in part is due to the overwhelmingly amount of social media channels. Hootsuite, a social media dashboard, has taken notice and is ready to help.
Hootsuite has recently added new tools for businesses to better serve their customers. These tools help businesses to offer assistance, provide information relevant to its audience and socially manage campaigns.
Are you looking to find out who in your network is most influential? Hootsuite allows you to filter columns by influence score. This will show which followers are ideal for campaign candidates or are a response priority. Essentially, you can learn which followers are most beneficial to maintain for your business reach.
Are you struggling with message overload? You can focus your columns by keywords. Simply type in words that center on what’s most relevant to you and remove all the unnecessary clutter. This tool is helpful when looking to track a topic or look for prospective clients. Wanting to get to know your audience better? Hootsuite offers an “insights” tab where you get access to your contact’s social profile links, images occupations and titles all in one view.
Now let’s say your problem is tech support. Well, don’t worry anymore. Your customer service conundrums are the least of your worries with the help of Zendesk, a help desk app.
Hootsuite also offers Team Collaboration tools that help users add extensive networks. This allows you to manage you network by showing your contacts on each network while allowing you to add more on one view. If your interested in this click the Owl, go to settings, then My Organizations.
Hootsuite aims to help businesses get their messages heard, monitor conversations and track results. Now, they are offering paid plans that grant premium users access to extra features. However, users in general still have access to 95% of all Hootsuite features. The paid plans are yet to be releases but will offer unlimited social networks, unlimited RSS feeds, advanced analytics and reports and also expedited support.
The Power of Social Media: Educate Embrace and Empower
There are things (thoughts, opinions, and ideas) that need to be talked about… hashed and rehashed over the course of months… to years. Implementing a successful social media strategy is one of those ideas. How do you implement something internally? How do you implement an idea… how do you push it to gain traction and succeed?
Educate. Embrace. and Empower.
Embracing: The first step in implementing a social media strategy (as part of your overall marketing strategy) for your business is to embrace the concept of communication in the online environment. It is simple. It means you recognize the change that is transforming the way millions of people communicate on a daily basis. As a brand, you are embracing social media as a way to create a marketing message and tell a story to thousands of potential clients. You do not need to be particulary comfortable with the notion of open communication but you DO need to understand the concept of implement a strategy into your business.
Educating: Once you have embraced the concept of using social media as a communication platform.. it is important to educate yourself and your staff in the philosophy and practical use of the platforms. Whether you are debating on using tools like Twitter or Facebook it is important to educate yourself in the simple and complex workings of the social media world.
The first step in education? Listening. Listen to what people are saying on the Internet about your company, product, or industry. By listening to the masses you will be able to adapt yourself to the world of online communication. There are also great seminars and learning environments to immerse yourself into.. every city has them… search and you will find.
Empowering: After embracing the tool and educating yourself (and your team) on strategy and usage it is time to empower the actual implementation of a social media strategy. This could mean with money, time, and other resources. Use the strategy plan you have written (or had written from an outside firm) and empower your team to use the tools.
Remeber that pig headed discipline always wins out in the long run. Empower yourself to have the discipline to stick with the strategy you have crated whether it surrounds blogging or a use of a social network.
This is just the start to great journey that is unfolding in front of us. Use the Internet to communicate (both internally and externally). I think you could be pleasantly surprised at the outcome.
A Breakdown of Social and Mobile Application for Retail
We have heard the hell-fire-brimstone-preach-from-the-heavens marketing speak from every consultant on the face of the planet. Through all the conversations there are a couple of themes emerging from the direct-to-consumer conversations and mobile is one of them.
According to the Morgan Stanley Mobile Report of 2010 growth in the mobile Internet world is driven primarily by 3G adoption and the smartphone revolution. We are going to be experiencing record breaking growth where the mobile Internet marketing will be “at least 2x the size of the Desktop Internet market.”
Here are some additional stats from the Morgan Stanley report:
- 3G penetration is going to hit 20% globally in 2010
- Penetration rate is Western Europe will increase by 50%
- Mobile data traffic will increase by 4000% by 2014
What does this mean for the retail and direct-to-consumer world? It is time to start thinking about how your brand is selling, interacting, and communicating with the outside world. We are on the cusp of something revolutionary in the world of mobile computing. The iPad is just the starting point for a movement that will change the face of customer communication.
How do you utilize the tools that already exist for your benefit? Let’s look at the different social and mobile applications that will benefit your business.
Download the full report by clicking here > socialmediawhitepaper
