Hey Mediocrity. You can eat me.

Mediocrity- a disease that is spreading slowly through the ranks of small business owners across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at what YOU have worked so hard to build.

I see it happening on a daily basis (even in my own company at times). We get bogged down with everyday occurrences and it is hard for us to see weeks, months, or years into the future. It is hard to balance the daily routine when you (as the business owner) are so focused on growing the business in terms or revenue and new clients.

This post really has nothing to do with social media marketing… other than it is a new form of marketing that could differentiate you from the competition. It is more about being focused and understanding that NOW is the time to take risks.

NOW is the time to not hunker down …but to get PUMPED up for the day ahead. Your competition is hunkering down. Other businesses are cutting their marketing budgets and giving way to mediocrity. Now is the time to take advantage of the market and to move your company to new heights!

Position yourself as the business that is NOT going to give in to everything raining down on the economy. By the way… I would rather not hear the excuse that you don’t have a choice… that your market is suffering because of this down-trend.

Where there is a will… there is a way and mediocrity can shove it.

(Thanks to Mark Hayward for his post 10 Tips for Blogging Your Way to Small Biz Success which gave me the idea for this post)

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Twingr: Create Your Own Twitter? Micro-Micro Blogging

I am a huge advocate of applications that allow you to create your own personalized community. In my opinion Ning has perfected the system of geographic or niche social networks. What better way to start my day than read about a new niche Micro-Blogging application out on the net. Thanks to Zee over at The Next Web for making me aware of a new system called Twingr.

I have stolen the Twingr demo video from Zee. I don’t think he will mind.

I haven’t quite figured out how a small business owner could use the Twingr application. Web 2.0 conventions and seminars could definitely take advantage of this tool by connecting the attendees.

I am still waiting for an application that solves the “ROI” problem of Social Media. I am getting tired of new applications being launched that are simply tweaks to older, more successful programs….

If you ask me… that sounds like a blog post.

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