Mediocrity- a disease that is spreading slowly through the ranks of small business owners across the country. It is infiltrating employees, products, services, and marketing…slowly dissecting and eating away at 
what YOU have worked so hard to build.
I see it happening on a daily basis (even in my own company at times). We get bogged down with everyday occurrences and it is hard for us to see weeks, months, or years into the future. It is hard to balance the daily routine when you (as the business owner) are so focused on growing the business in terms or revenue and new clients.
This post really has nothing to do with social media marketing… other than it is a new form of marketing that could differentiate you from the competition. It is more about being focused and understanding that NOW is the time to take risks.
NOW is the time to not hunker down …but to get PUMPED up for the day ahead. Your competition is hunkering down. Other businesses are cutting their marketing budgets and giving way to mediocrity. Now is the time to take advantage of the market and to move your company to new heights!
Position yourself as the business that is NOT going to give in to everything raining down on the economy. By the way… I would rather not hear the excuse that you don’t have a choice… that your market is suffering because of this down-trend.
Where there is a will… there is a way and mediocrity can shove it.
(Thanks to Mark Hayward for his post 10 Tips for Blogging Your Way to Small Biz Success which gave me the idea for this post)
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Great post Kyle. If only the majority of business owners would think this way. History shows that now is the time to take advantage of the competition and to come out of this recession full force. Increase marketing and secure the still remaining dollars that are floating around out there.
It sad to see that so many businesses won’t do this and will simply go under.
Great article, KPL! I will definitely steal it. (Seriously, you’ll get credit.) Mediocrity has always been a hole in the bottom of the boat for businesses. If we don’t do our best to plug it every single day, before you know it, we’re sunk, and wondering why. Thanks for bringing our attention to it.
I’ve linked to your article here on my website for For Sale By Owners:
http://www.yourtournow.com/news__tips
Thanks!
@arik AMEN!
@Jerry thanks for the link! You just have to push through the mediocrity to make it. That is the key.
[...] Hey Mediocrity. You can eat me. (kylelacy.com) [...]