Screw OpenID. Screw It.

I am impatient.

I am a millennial that gets pissed off when something takes longer than 5 minutes to figure out.

You can call me an idiot. You can call me an OPENID hater. That’s fine because, at the moment, it’s true.

Whether or not there is an easier way around the OpenID comment feature on the Google/Blogger platform it doesn’t matter to me. I couldn’t figure it out. Chalk it up to being 12:00am at night or maybe it is because I have a splitting headache.

I have been attempting to post a comment on Anthony Juliano’s post, “Two Great Reminders of What Works.” Good post Anthony! I scrolled down the page and clicked “Post a Comment.” I wrote the comment and scrolled down again. It asked for my Google/Blogger name or an OpenID login.

“Well, I don’t have an OpenID login name… Maybe I should create one.”

After 5 minutes of scrolling through the OpenID site and then scrolling through the ClaimID.com site. I still didn’t have it figured out.

Why can’t things be simple?

Write the comment.
Post the comment.

I would then bask in the glory of another successful attempt at providing content/comments on the web.

Call me impatient. I just wanted to post the comment.
I will still read Anthony’s blog because I like it.

New Brand Image for Wal-Mart? Should I Care?

A recent article from WSJ.com has brought to light Wal-Mart’s (now officially Walmart) push to change its logo and brand identity. The ugly blue and white logo will now be replaced with a cleaner white and orange logo with a star burst.

Should I care?

On a consumer level, I could care less.

On a branding level, it is an extreme development for one of the largest “brands” in the nation. I do not shop at Walmart.

I can’t stomach looking at the old logo and I hate the color orange. My negativity towards Walmart is extreme. EXTREME.

The new branding will be a direct attack to one of Walmart’s biggest competitors, Target . Can a new look, new employee swag, and a new tag line save the Walmart reputation? Negative perceptions of the retail giant have been heard and taken to heart.

Can Walmart reverse the negativity associated with the brand?
An article from FastCompany to check out.

Seth Godin Action Figure? It’s true.

I couldn’t imagine a scenario where Seth Godin would surpass my view of him as a marketing/blogging/new media GENIUS, and yet he strikes again. In his post, Hey Kids! It’s finally here he introduces his new state-of-the-art, plastic fantastic, branding guru action figure. No joke, it even comes with the “superpowers” of built Brandomatic® and PurplePower®.

I have always been impressed with the creative process of Seth Godin whether it is the packaging of his books or the outlandish ideas of an Action Figure or the coveted Purple Cow.

This should serve as an example of making marketing and “self-promotion” fun again. A plastic, Seth Godin action figure, Why not? If you want another route to create a word-of-mouth, word-of-key viral process, take note. Seth Godin has always known how to do it, and he strikes again.

I am actually looking forward to a Marc Gobe or Sergio Zyman action figure. Hopefully Sergio comes with an “Terrible Advertising Killer” sword or plasma gun.