I have been following the writings of Jon Gatrell of Spatially Relevant and I would recommend all of the people reading this post to subscribe to his blog. It has some great content. I was reading his post about the 2009 Mountain Social Media Summit. I found what they are focusing on to be really interesting. This is straight from the site:
The 2009 Mountain Social Media Summit focuses on the 4 P’s of Social Media: Personas, Problems, Projects and Profits.
Personas: Who leverages social media, what are the opportunities and why is social media important in a personal, professional and commercial context.
Problems: What challenges exist for social marketers? What problems does media address? What problems exist for social media. Understand the opportunities, obstacles and value social media can bring to your business or your personal growth.
Projects: Understanding use cases and case studies which highlight key lessons and themes which are important.
Profits: Where is the market opportunity, revenue channels and process improvements. Can social media increase customer acquisition, drive cost reduction and improve customer/market awareness?
Good stuff right!? What I found interesting is that anyone can relate the 4 Ps of Social Media to their own strategy. When you are building a social media strategy for your company or organization follow the Mountain Social Media Summit and focus on the 4 Ps.
Personas: Who are you trying to target with your social media strategy? Are there different sites online that cater to this specific demographic? Are you targeting Baby Boomers? Try Eons or the growing trend on Facebook. Focus on targeting the personas of your social media strategy first. The rest will come with ease.
Problems: There are three main problems that arise for businesses and organization when using social media: Time, ROI, and the Learning Curve. The problems need to ad addressed before you can walk down the social media marketing route. Time management, metrics, and education are the answer to the social media problems… which in the long run will just lead to fear.
Projects: Learn and read what other people are doing in the social media. Track your competitors and constantly read about changes and trends in your industry. If you are still hesitant to use social media try a small project on the side and watch the results. You will be surprised!
Profits: Measure. Measure. Measure. Measure. Measure. You will only be able to relate success to social media if you measure the social media tools you are using.
Remember the 4Ps. Write them down if you have to or just attend the 2009 Moutain Social Media Summit. Believe me, It will be worth every second and every penny.
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[...] 4 Tips to Successful Strategy in Social Media (kylelacy.com) [...]
Thanks for the kind words Kyle. I'm so excited about the event and hope you will be able to make it up. I've created a discount code for your readers since you were so cool to post this. The code is good until May 15 and provides a discount to the first 10 folks for $50 off.
CODE:mtnlacy
Cheers!
Kyle,
You have hit on some of the situations that I am dealing with in my online strategy.
I believe that Baby Boomers are my target. I am a baby boomer, so I hope that I can relate to that Persona.
My problem is the massive learning curve that social media sometimes requires. Finding the time to learn, adapt efforts and still stay bold in my actions is a huge time management issue.
Because of my schedule and the tasks in front of me, I appreciate your lists that have helped to keep me on a narrower track.
I am sorry that time will not allow me to attend the summit you posted here.
I am however, attending a social media summit in Portland this week. I hope to learn more and network with many e-marketing professionals like yourself.
[...] 4 Tips to Successful Strategy in Social Media (kylelacy.com) [...]
[...] 4 Tips to Successful Strategy in Social Media (kylelacy.com) [...]
[...] 4 Tips to Successful Strategy in Social Media (kylelacy.com) [...]