A fellow employee at Brandswag, Colin Clark, wrote a blog post about the 5 Ways to Prepare for the year 2011. Now this is an interesting post title in itself. What is the deal with the year 2011? I finally had the chance to read Colin’s post which is centered around a comment by Seth Godin. Seth has predicted that the majority (90%) of your sales will come from either digital marketing or word-of-mouth.
Talk about a crazy prediction… or is it?
Is it so hard to believe that the majority of small-to-mid size business leads will be driven by customer referrals and communication online? We are experiencing a complete 180 in terms of communication. Brands are being controlled not by the owner of the product or service but by the users.
Customer experience has always had a small hold on brands but with the Internet and social communities… the definition of YOUR product and service is no longer… under your control.
Where do you go from here?
Learn. Read. Jump in.
And when I say read… I mean go read Colin’s blog about the 5 Ways to Prepare for the Year 2011. The year of communication.
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[...] 90% of Your Business Will Be Digital or WOM (kylelacy.com) [...]
This is so true.
Yesterday I was at a convention and mentioned our party activity project to a lady who was in one of the booths. She seemed very interested in what we where doing and we exchanged cards.
Later that day I was eating lunch and networking with some other attendees. Two women from across the table overheard my conversation and interrupted with: "Oh, your the white elephant party guy that the lady in the booth was talking about".
You never know where word of mouth leads!
This story is just brick and mortar stuff, not the new digitally enhanced and viral spreading machine that you, Colin and Seth are talking about here.
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