I was reading a post over at SmartBlog on Social Media and it had a quote by the Mzinga CEO Barry Libert:
“GM never thought of themselves of being in the business of connecting people, which is why they’re going bankrupt,”
Pretty valid thought if you ask me. Should all businesses be involved in connecting people with each other? Better yet… should businesses search for that lofty goal of connecting people who use their services to people who do not?
My opinion… Yes they should.
Business has always been about connecting. If you look back into history there has always been some type of connection between two people that created a company…
whether it was a deal that was signed or an idea sparked out of thin air.
The Internet has given way to a landslide of communication. You now have the ability to connect with every demographic on the face of the earth. What is your company doing to connect?
I am not going to sit here and say that the demise of GM was based around their inability to connect… but it is a valid point.
What are you going to do tomorrow to make it easier for customers and potential customers to connect?
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Let's rephrase Libert's comment using the same, off-the-cuff logic:
"Mzinga never thought of themselves as a company that values its employees, which is why they cut 6% of their workforce in January."
(That's a fact: http://www.masshightech.com/stories/2009/01/05/da...
Of course, I don't really think Mzinga does not care about their workers. I'm just demonstrating that Libert's remark is disingenious and unfounded. This is pure pundrity: leveraging someone else's failure as an excuse to push your own agenda.
The factors involved in the crisis at General Motors are complex. It is hogwash to blame their failure on their choice of mission statement. Business is about connecting, but it's also about innovation and respect. Let's focus on what we can create and measure, not where we can invent blame to make ourselves look good.
@robbyslaughter
Never seen a business partnership, advertisement or hiring not coincide with a knowledge and understanding of the other business's motivations. Knowing those in your field is vital for success.
Internet network marketing is about people first not business plans or profits. Build people and people will build your business. You must be able to identify the needs and frustrations that your potential clients face. Then you should develop an attractive and personal business identity. This is the concept of attraction marketing, a new system where you develop ongoing relationships with clients by educating your buyers first and then moving them along the buying path in your communications. Making yourself an indispensable source of information can establish your reputation, credibility and identity as an authority networker and help build your downline fast as more and more prospects get to trust you and join your program.
[...] Business Is Always About Connecting [...]