I love polling. Sometimes you take it for what it’s worth… and sometimes it blows you away. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIN asking their members What is the most important new platform for brands to master?
and the results?
Talk about an interesting development? Facebook even beat out the famous business networking site for social media brand development! What is even more interesting is that small business owners made up 76% of the votes (out of a total of 3,600).
What does this mean for marketing and social media?
Business owners are starting to take notice of the growing trend in the social media world and the ability for businesses to use networks to drive revenue. The influence of the social Internet age is growing exponentially.
My question to all the business owners and marketing directors is this… What are you going to do with this information? Is it time to take the dive and joining the Twitter or Facebook community?
Is your brand going to be hurt if you do not join the masses?
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How is the iPhone a platform? The iPhone is essentially a middleman for the other platforms to function on. Mobile media (aka Instant Media, coined by Stuart Foster of The Lost Jacket), is another story. Interesting poll though.
Makes sense. Twitter is simpler, easier and less time intensive. Also, you are almost guaranteed a response if you aren't tweeting constant sales pitches. I'd definitely use Twitter over LI if I were an executive. (But I'd definitely continue to use both, as they each have different strengths and weaknesses.
As we speak, I'm finishing up a presentation on social media for a speech I'm giving tomorrow afternoon. You totally just hooked me up with some great data. Thanks man, you rock!
[...] Twitter More Important than LinkedIN for Business (kylelacy.com) [...]
[...] Twitter More Important than LinkedIN for Business (kylelacy.com) [...]
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