Kodak has been doing some interesting things in social media over the past couple of years. Leave it up to the photo giant to release a Kodak_SocialMediaTips_Aug14 describing their experience using the tools. There is some extremely valuable insight from the Chief Marketing Officer, Jeff Hayzlett. I thought I would lay out some of the key points he made in his introduction letter at the beginning of the report.
“Why do I take the time to use social media like Twitter and Facebook? Because in today’s media landscape, it’s vitally important to be where our customers are. Kodak has always embraced this marketing philosophy, and today that means being active in social media.”
This is a huge step for corporations to make when using social media as a tool for communication. It is encouraging to see a c-level executive using and relating to the tools within the social media world.
“Social media has enabled new ways to initiate conversations, respond to feedback and maintain an active dialogue with customers.”
“I strongly believe that if you get involved in social media, it will grow your brand, strengthen the connection between you and your customers and keep you grounded and aware of what people really think about your company. It’s well worth the time invested.”
Kodak is making pretty large strides into the world of online communication. The research report is pretty simple but powerful in the same way. For many social media users the information contained in this report may seem secondary knowledge… but for the majority of the CEOs, CMOs, and business owners in the world… it is a light shining through the darkness.
Well done Kodak… Well done.
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- Jeffery Hayzlett, Kodak’s CMO about Social Web and Marketing (pravdam.com)
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I find it interesting that Kodak would be the company to put out a brochure like that. After all Kodak became one of the best examples of what happens to a company that fails to innovate. They kept pushing film well into the age of digital photography and got burned. Their profits dropped and investors lost confidence in the brand. I would have expected something like this to come from Nikon or Canon. Perhaps Kodak is so dumb after all.
Then again, maybe I'm dumb for using is instead of isn't!
Kyle – Thanks for the kudos. We are glad you found this booklet of value. The audience, as you say, isn't for existing social media types but for the people you identified. Just doing our bit to contribute to the conversation.
And to commenter Steve…it has been quite a transformation for us and I defy anyone to choose steps on such a journey with 100% accuracy. Just look at other industries transformed by digital. So you are correct, maybe we do have some smarts after all
-tom from Kodak Twitter: @TomHoehn
[...] Kyle Lacy shared Kodak’s Social Media Tips PDF. I’m glad he did. It’s a 16-page file full of social media [...]
[...] Why Kodak Thinks You Should Use Social Media (kylelacy.com) [...]
[...] Kyle Lacy shared Kodak’s Social Media Tips PDF. I’m glad he did. It’s a 16-page file full of social media [...]
I applaud corporations that have embraced social media. I don't know why they didn't jump on the band wagon sooner. It's so great when you post a comment about a company on Twitter, good or bad, and then you get a response from them. It makes them seem real instead of some object that is unreachable.