Matt Rhodes over at Freshnetworks sparked my post today with a quote from the article: Love Your Customers. Use Social Media.
“A brand should be thinking of themselves as part of a consumer’s personal brand rather than the other way around…”
So many times we find ourselves spending money on external marketing, advertising, and branding. How do we get noticed? How do we get the average consumer to remember our brand name? It is all about ME. ME. ME. How do we get them to spend money? Acquisition. Acquisition.
While I think internal branding and design is important to success… social media has created a space where you can become part of the LIFE of a consumer. Talk about a good way to spark viral marketing! If you are molded into a client or consumers life… the potential of being spread to friends, family, and co-workers is exponential!
We can talk about internal marketing, external promotion, advertising, marketing, branding, and design… but if you want true results…
Use the tools in front of you to create relationships… to start conversations… to monitor your brand. It is going back to your brand being lovable and NOT a dirty flirt.
Don’t sleep around and screw up your relationships.
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A brand should the trade mark for the promotion of the website services or products!
Great Post! – Simple and sums up the way branding needs to happen perfectly. Organizations who are always looking to interrupt your Sunday Night Football game with the same Ad with an annoying song and ridiculously deep voice (I'm not bitter) need to look at other avenues to connect and create a solid brand image. The key to all of this is simple – Organizations no longer own their brands…consumers do
Absolutely amazing blog
Beautiful information on offer
Mark McCulloch