Anne over at Brandeo has some interesting information about LinkedIN users taken directly from Anderson Analytics and the SPSS:
60% of 30 million LinkedIN users have high personal incomes, hold executive level or consultant positions, are decisionmakers and likely to be active networkers.
The survey sponsors are quoted saying that social networks (social media) have become powerful business tools as well.
I am still running into business owners and professionals who dismiss social media and online social networking as a fad. It puzzles me that people can be so nieve to think that the interconnectedness of the web could ever dissapear.
Turn into a different medium in 5 years? Perhaps.
Disappear completely? Never.
Take this survey as an example. The communication world is changing. Jump on the wagon or be left in the dust.
Just jump on a little bit.
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Social media is becoming so engrained in our media that soon we’ll just call it media. Kinda like what happened to alternative music. Check out the post I did a little while back:
http://blog.mediasauce.com/2008/10/29/social-media-is-the-new-alternative-rock/