I was searching for some good concepts to write about tonight and I stumbled across Chris Baggott of Compendium Blogware’s post about Blog Content ideas. He talks about using your sent and read email in your inbox as ideas for great content. Here is his example of a great content starter from a recent email he sent to a prospective client:
Trust that I’m going to hound you on this forever. It’s for your own good
Data driven search marketing is the perfect compliment to email. 90% of all marketing dollars are spent on acquisition marketing…a place that email has limited value. Search is the only acquisition strategy that is still growing in this environment and Compendium is the only software designed to legitimately target organic search on a scale comparable to PPC.
You will be thanking me
I am always looking for ways to find great content to write about online. Let’s be honest with ourselves, we cannot thing up original content 24/7. Well.. unless you are Chris Brogan or Douglas Karr.
Other than using Google Alerts and Google Reader to start sifting through the massive amount of content on the web. I suggest using Chris’ idea and finding compelling content you have already written.
Imagine that. You have a wealth of information and content being created every day by your own fingertips!
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Not sure I deserve the same spotlight as Chris (x2), but it really is as simple to write a blog post as it is to write an email. AND it can be utilized so much more!
Kyle,
Every time something has popped up lately that I felt was “article worthy” I opened up Evernote and jotted the title and rough idea down. I am building up a list of topics that I know I can get an initial article out and subsequent related articles.
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