Posted in Marketing, Social Strategy, Viral Marketing, social media
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19/12 2008

Two Rules of the New Web: Be Simple and Be Sticky

Mark Evans had a great blog a couple of days ago called Is Anyone Paying Attention? Talk about some great everyday life visuals to relate to the transitioning of the web from cluttered to de-cluttered. I’m pretty sure I either just made up the term “de-cluttered” or someone said it to me sometime. All of that aside, Mark has a line in his post that was funny and hit me hard at the same time.

The lack of attention is troubling but, ironically, no one seems to be paying much attention to it.

The millennial generation is slowly seeping into the workforce and using productivity tools more often than not. Mark was right when he said online services and websites have one shot to get the attention of the over-used and over-supplied public.

You have ONE shot. ONE.. Numero UNO. Single.

Just one shot to catch the attention of the consuming public. Simple and Sticky. That’s our creed. That should be everyones creed.

Make your website as simple as you possibly can. Use good, smart design to untangle the maze of sales content and information you want to display and put up what gets attention. You have less than 10 seconds to capute MY attention.

Are you going to stick me to a message or push me towards a competitor?

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  1. JR
    19/12 2008

    Good stuff, man. Rock on.

  2. Brett Atkin
    19/12 2008

    I couldn’t agree more with this statement:

    “Make your website as simple as you possibly can. Use good, smart design to untangle the maze of sales content and information you want to display and put up what gets attention. You have less than 10 seconds to capute MY attention.”

    It is amazing how difficult some sites make it to find even basic information.

    Good content is so important, and I think many sites use sales copy in place of useful and informative content.

    As the attention span of users continue to drop, sites and copywriters will need to adjust accordingly. With so many quality options, the sites that provide the necessary information in the most efficient manner will be the winners.