Posted in Social Media Community, Social Media Expert, Social Strategy, blogging, social media, twitter
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18/02 2009

Ignore Digg. Quality is First.

Image via CrunchBase

Here is an example of information spreading on the web via Twitter and Blogging. One of my twitter and friendfeed buddies, Zee, fed a post on Twitter that was in turn sent to me by re-tweet from Roger Byrne (@styletime on Twitter). The post is called 15 Things I Wish I Had Known When I Started My First Blog by Neil Patel. If you have been using the Internet, blogging, or reading you have probably run across Neil Patel’s name on a blog or two. He knows how to create relationships and engage people online.

One of the things that I found interesting on his blog post was the point he made about not writing for Digg. I have heard from multiple bloggers that it is important to hit Digg because you drive a ton of traffic to your site.

“On the other hand Quick Sprout hasn’t got on Digg more than once and I have a very strong core user base. This is the main reason Quick Sprout has tons of reader interaction compared to other blogs.”

Neil took the opposite approach when building readership to his blog. He decided to focus solely on the people hitting his blog through links and other avenues other than the ungodly amount of traffic from Digg. I think that is extremely important.

I have been pushing myself to care more about the daily reader than the hundreds of hits I get from outside sources. It is always cool to open your Google Analytics and see an increase in traffic but how qualified is that traffic? The important relationships to forge are the people that are constantly contributing to your content and vice/versa.

Thanks to Neil for helping me get back on track and focus on the quality of my blog. Thanks to Roger and Zee for constantly feeding me information that helps all of us along this wonderful process.

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