I should just start a blog called, “Seth Godin Strikes Again!” because he is constantly reminding me of GREAT concepts in marketing. He has a post called, Which parts are you skipping? The concept of the post is to remind marketers that it is important to build a foundation to your story, make the good parts of the story easy to find and the beauty of the entire process… not just a piece.
This is an important concept, especially for the small business owner who is looking to establish a strategy in social media marketing. It is extremely important to build out a strategy (a foundation) before you begin using the hundreds of tools at your fingertips in the world of social media.
Every tool you use, whether it is Facebook, Vimeo, or your personal blog, is a highlight of the overall picture: You and Your Business. Social media marketing is a small piece of the overall puzzle but it does help you develop small highlight reels that build brand development.
Remember to focus on the overall strategy and use your highlight reel to pull people into the story.
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[...] Use Your Highlight Reel to Build Your Story (kylelacy.com) [...]
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