There is a constant theme in social media that defines the use of the tool in terms of marketing and communication… being remarkable. This concept was first started when Seth Godin wrote about it in his book Free Prize Inside and Purple Cow. The whole concept of being remarkable is focusing on the customer who is “willing to make a remark about” your product or service. I wanted to take a look at the word remark because there is a lesson buried within this word-of-mouth marketing concept.
re⋅mark (from dictionary.com)
/rɪˈmɑrk/ Show Spelled Pronunciation [ri-mahrk]
–verb (used with object)
1. to say casually, as in making a comment: Someone remarked that tomorrow would be a warm day.
2. to note; perceive; observe: I remarked a slight accent in her speech.
3. Obsolete. to mark distinctively.
Do you know what hit me? The third definition in the group above: to mark distinctively. Many people view the concept of a remark as a casual comment in passing. Unfortunately or fortunately… depending on your situation… it is important to remember that a remark is no longer casual. In a world where communication is doubling ever second (or so it seems) a casual remark can spread like wildfire. If you can build products and services that are remarkable…
… that people are talking about…
… that people love …
You can create a word-of-mouth campaign that will grow your business by leaps and bounds. The truth of the matter is this: if you are not being talked about in a positive light…You are doing something wrong. Seth has the tendency to ask, “Are you invisible? Or are you remarkable.” I am going to encourage all the business owners and marketing professionals of the world to do 5 things:
1. Love the product and service you sell and believe it can be Remarkable.
2. Talk about what you do with excitement (drink caffeine if you have to).
3. Send surveys to make sure your product or service is staying remarkable.
4. Utilize a blog or forum to allow your customers to share the story (to remark on your story).
5. Believe in the concept of using social media as a HUGE communication tool. It is here to stay.
Are you invisible or remarkable?
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Agree with your points, except point 3 – surveys are very often big spoilers – too long – too vague. Listen to your ecosystem, have an ongoing dialog with your customers without marketing BS and run sentiment reports daily – no need for boring surveys.
Thanks for a great post.
@maritar
Thanks for your comment! In my experience surveys do not have to be long. Three or four questions surrounding a specific topic. Were you happy with the project end results? What could we do better? That kind of stuff.
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