Posted in Corporate Strategy, Marketing, Social Media Expert, Social Strategy, Viral Marketing, blogging, business, social media, social media marketing, social networking
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27/02 2009

All Shapes and Sizes

Guest post by Social Media Consultant Colin Clark

I spend the majority of my day every day thinking up creative ways for businesses to use social media tools to improve their bottom line.  The one thing that I’ve found is that if I put together social media action plans for 10 different companies, all 10 would be very different, even if they were in similar industries.

The reason for this is that it’s extremely important to look at all aspects of your business before delving into social media, because once you do you’re baring your soul to anyone who you interact with online.  Since every business is composed of different types people, every strategy must be optimized to ensure those people will be successful in communicating with people online

So many consultants are saying ‘You must blog’ or ‘You must have a presence on Facebook‘.  It may or may not be the case.  The only ‘must’ is that you ‘must’ use good judgment and good marketing fundamentals to put together a strategy that’s going to be successful.

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  1. Ricardo Bueno
    27/02 2009

    One size DOES NOT fit all!

  2. Chad J Myers
    27/02 2009

    Good post – we at Three Hats couldn’t agree more. We relate this theory to our 3 pillars of marketing.
    1. How are you different, what is your unique value prop.
    2. Who is your target audience, who are the influencers and buyers.
    3. How does your target audience prefer to be communicated too

    If you look at these three elements, rarely does the same solution/campaign fit for other companies. Business are truly – All Shapes and Sizes.

  3. derekmcclain
    27/02 2009

    I agree. I will be the first to tell inquiring clients that Twitter and other social media tools are not for everyone. You dont HAVE to set up a Facebook fan page to use social media successfully. You do not HAVE to use Twitter. It’s all about what you can manage and use effectively. Good insight Colin…Now when is the next Brandswag.tv coming out?

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